T-9 Days until the great online dump...
MOST profitable website of 1997? I'm talking CASH profitable, not gross revenues. What one website far out cashed everybody else without selling a single product online?

That's right...they made obscene money without verifying credit cards or spiffing PayPal! Was PayPal around in 1997? What was the site? Psychic.com . How did they do it? They sold their list. If marketers needed people with 1995 Toyotas, then Psychic.com sent an email saying that they had a new psychic who could give you a reading partially based on what car you drove. Folks would reply and then receive their free reading. Marketers would pay PREMIUM DOLLAR$ for the right kind of lists. Why? Because a targeted list = $$$, if you know what to do. What list do I want? I want lists of people who grossed $1,000+ marketing last year. I have a tool that will explode their business.