Monday, March 30, 2009

DON'T MAKE USE RUN A LAME AD!!!
Please. Thank you.

Impressive new glossy magazine seeks ads so it doesn't look like a single company paid for the whole magazine, which they did.

New Maxim-style magazine for pot growers is seeking edgy ads to fill ad spaces.

If you or a student has an ad too edgy for most publications... and you have all the rights and approvals in place, he'll print your ad and give you a dozen copies of his new glossy magazine.

The design house that designed Maxim is the designhouse my client hired... Sorry, I don't remember the name.

His company is the #1 provider of fertilizer for pot growers and his magazine will be like Maxim + High Times.

Lifestyle of rich entrepreneurs.

At WestWayne I remember a studio mgr who had an ad that showed mardi gras beads on the left and a diamond necklace on the right and the ad read: "Remember what she did for these, imagine what she'll do for these."

EDGY UPSCALE.

Go anything you want in print?

With gratitude,

Ben
benMackResearch (at) gmail.com

Wednesday, October 10, 2007

Monday, October 08, 2007

Richard Lacy <>
to james, justin, me, uberulx
show details
2:34 am (1 minute ago)
Foward this as you see fit. mmm'kay?


Diversionary tactic.

When we do something there are no hard and fast rules as to why we do them. Although I am of the opinion that the why reveals itself in the how. For example, plenty of people go to Church not because they’re brainwashed but because of deep profound spiritual connection to the idea of a redeemer. An often quoted person once said ‘find the others’.

But this is just a diversionary tactic,. I’m an artist, damnity. I’m supposed to be incoherent. That ‘s the point . right now I’m writing a book. And I’m trying to make the ‘plot’ flow in some logical fashion. I’m trying to release information in a way that is compelling to the reader. And hopefully entertains. The first dogma of optimism is to be “yourself” , that’s the key, and all will magically work to your benefit. I’m starting to wonder.

There are many many conflicting –for the lack of a better term– voices in my skull. The foremost is a little paranoid and is easily discouraged by the most trivial set-back. The second is a raging boaster and knows I’m just ‘waiting’ for some big break, this guy isn’t afraid of shit and possibly makes me sleep-walk, my own veritable Tyler Durden. The third doesn’t think at all, it just acts it’s the one that sits down and writes and draws and conceptualizes, then there’s a forth one that’s in tune with the sub-strata of our conspiratorial reality the good and the bad parts, and a fifth voice that just cries. They all surface at various times of sobriety and inebriation. They all talk to each other, and oh yeah, they fight each other. Being aware of all this creates the 6th voice: the Årtist. Not to be confused with someone who writes or draws aesthetically. But more in line with Nietzsche’s Superman. Årtist is my own personal term indicating willful determination.

We’ll be writing a book the way we want to be read. One that isn’t easy to digest, one that will inform and entertain. It will be disturbing, tragic, insane and before you think these are just big promises I’ll just ask you to suspend all disbelief until the plane has landed. Because the seventh voice is an alien from a corporate sin galaxy, and if you have a hard time believing that… you won’t when you try the exercises in the BOOK.

The First Voice. Wants to say something. Being the most confused. Mostly because it IS all the voices. It understands everything but doesn’t know why. IT is the same voice scratching at your brain right now from the inky black depths struggling to be heard. It is the Hand of which your Head is merely a finger. A long time ago this hand was separated from it’s body and now floats in space waiting to find it’s twin and reattach itself to the arms of it’s original possessor. For some reason, I Talmadge, acknowledge this information while my brethren of the Human race do not. You have tasted the Aftermath 55 with my mouth and sung the sorrow. I am a super greasy cheeseburger rotting in your stomach. You must complete me in your digestion.

You must …BUY MY CULT.

$50,000,000,000.00

Friday, October 05, 2007

Wednesday, September 05, 2007

TheSayItCantBeDone.com

Good Public Relations
will hold an audience
spellbound.

Can Public Relations save
the financially ruined,
37 year old Common Ground,
a coop in Brattleboro, VT?

I hired Dave Lakhani
to consult on the matter.

List to Dave's advice hear

Tuesday, September 04, 2007

Harris: hey - don't forget to donate a product for IM Against Poverty --
me: THANK YOU! when's my deadline?
Harris:: thur
me:: awesome!
Harris:: and we're doing a no-squeeze page dealie -- just let us download and give the product to the customer
me:: can i do this...
http://MySpaceTippingPoint.com
may i use that?
Sent at 4:49 PM on Tuesday
me:: theater...
Harris:: may we just download the PDF and redistribute?
me:: Wow, Ben...

That is someone who "gets" you.

You need to heed that woman, my friend.

- Xxdy
P.S. Do you have a pic of her? [smile]
Just out of curiosity...
yes!
Harris:: then yes, of course.
me: sweet.
thank you.
Harris:: what's this 'theater' and 'woman' all about?
me:: MEET LIZ BOSWELL HERE
Sent at 4:51 PM on Tuesday
me:: here's what i replied... Andy, she's an
avatar. Liz Boswell
is a character I invented.

Xxxx,
Get your ass on The BDL
and keep up, dude.

[nose wink]~

Here's your homework...
http://MySpaceTippingPoint.com

of course, i did this with CC'ing TK and Jodi... so he knows there's an audience
i probably shouldn't have just shared with you
... but they can't see the theatre
http://www.ablake.net/forum/
isn't Board Content COPYWRITING?
Sent at 4:54 PM on Tuesday
Harris:: all writing is 'copy' writing ... sure
(if you're a business - with your goal being sales)
me: most forum readers can't see that
Sent at 4:56 PM on Tuesday
me:: now, how do we profit from an insight like that?
not necessarily you as in Harris
we, i mean
Harris:: you mean We?
the royal We?
me:: exactly
Harris:: we write everything with the insight as to what purpose it sheds
subject line of an email = open me
email itself -- click on me
headline - read more
forum post = build the brand of me perhaps
me:: may i copy and paste this on my blog?
Harris:: fuck no
now you can
me:: ROFL.

Labels:

Sunday, September 02, 2007

[Blaine, this is meant as a tribute to you and your magic. If this in anyway discomfits you then i won't email nor post it.]

subject: he said, "what i'm most scared of is...

"Integrity is the essence of everything successful."
--R. Buckminster Fuller


My Fellow Reader,

when i loose faith in the power of focus...

...the Universe has a way of sending me a message i can't ignore.

Just before JV Alert, i learned that a dear friend Blaine had been diagnosed with Hodgkin's Disease.

not good is the kind of understatement that might help some people get angry

i don't mean to be dismissive of the severity of Hodgkin's Disease

my point is... How The Universe Reminds Me Of My Faith

I visited Blaine and his wife Tresha
last weekend, Friday to Sunday...

The fact that i'm writing about this now
is simply testament to how backed-up
my writing has been and how important
this story is that i have to document that
this stuff really happens

WHAT HAPPENED WITH BLAINE...

He had said
four separate times...
Blaine ==> "What i'm most scared of IS HITTING A DEER."

For a man with Hodgkin's I see him
as brave that his biggest fear
is Hitting a Deer.

Blaine and I went for a Sunday drive
in his Lotus. It is a sweet car that corners
like it is on rails and yet weighs as little
as possible--> we're in a fast but fragile car.

A fast and fragile car worked in the deer's favor.

We were heading home, just passing through
an intersection when a fawn leaped out
in front of Blaine's car.

The brakes screech,
we hit the deer.

I see the young deer
do a summersault
up-in-the-air and over
the front of the car.

Blaine is sobbing, having just manifested
his biggest fear.

He re-comports himself quickly and says...

"Let's get out and see if it's ok."

i said, "It isn't ok. And, let's get out and see
what we can do."

Blaine nodded.

what we saw astounded us...

THE DEER WASN'T THERE.

Forgive me for going astray as i write
this... but i just got back from a smoke break
where i saw a deaf woman wearing a Tshirt
that read: "Stop Audism"

I love it.

This deaf woman walking down the street
of Brattleboro, Vermont was an XMan...

She is seeing her mutation as an advantage.

The person I moved to Brattleboro to mentor
is Tellman Knudson who had more wrong with
him growing up then most people could navigate.

Tellman discovered strategies for himself
to turn his weaknesses into strengths and
i see this in The XMen and in the deaf
woman who was just walking down
the street. The Universe gave us a hand
to play and she is playing it with panache.

Good for her!

BACK TO THE DEER...

...when we got out of Blaine's Lotus and looked
in the middle of the street there wasn't the carcass
i was expecting to see.

NOTHING.

The road was empty and there was no blood.

Blaine spotted the fawn off the road on the side
of the small hill. Blaine pointed to the young deer.
She looked at us all doe eyed but alert.

She then popped-up on her feet and trotted-off.

She was fine.

Being with Blaine on that drive was inspiring.
I have never seen somebody face their worst fear
with more grace or panache.

I admire you Blaine.

I admire you in many ways.

Much LOVE to you and Tresha!

23 hugs.

Your friend,

Ben

Saturday, September 01, 2007

Once
how often do you find
the right person?

Monday, August 27, 2007

Sources of Learning: Articles & Publications
http://BenMackLive.com
Bachman, Katy. “BrivicBriggs Media.” Media Plan of the Year. June 2002: SR30-SR32
Bennett, Ken. “A few fundamentals can make radio ads stick.” Bizjournals.com. April 2000.
Bergman, Joan. “Radio: How to do it successfully.” Retail Ad Week. March/April 1995: 16-19
Brokaw, Leslie. “Living Up and Down the Dial.” INC Magazine. March 2003: 47-48
Cebrzynski, Gregg. “An ad really comes to life when it’s all in the mind.” Nation’s Restaurant News. May 1998: 22
Hedden, Jenny. “Sound Solutions: Radio puts you on the same wavelength as your customers.” Restaurants USA (National Restaurant Association). January 1996: 15-18
Herschell, Gordon Lewis. “How to Write Winning Radio Copy.” On the Art of Writing Copy. 2000: 231-241
“Hints for Effective Radio Advertising.” Retail Ad World. July 1999
Kapler, Robert. “No.13 Northwestern Mutual: Famed CBS radioman lends his voice to the quiet company.” FSM. January/February 2000: 26
Kattleman, Terry. “TalkIN’ Radio.” Creativity. May 1995: 18-20
Khan, Mickey Alam. “Radio Ads Spark Sales At California Dairy Site.” DM News. March 2003: 19-20
Miller, Darryl W. & Lawrence J. Marks. “Mental Imagery and Sound Effects in Radio Commercials.” Journal of Advertising. December 1992: 83-93
Murray & Neil Raphael. “Use your imagination… Use radio.” Progressive Grocer. July 1993: 13
Petrozzello, Donna. “The art of making radio spots sing.” Broadcasting & Cable. February 1996: 43-44
“Radio Advertising Used by Telecom Cos.” Radio Marketing Bureau Information. July 2003
Radio Ad Effectiveness Lab (RAEL) Research Compendium. February 2002.
Schulberg, Bob. “Creativity: Process and Product.” Radio Advertising: The Authoritative Handbook. January 1996: 109-128
Trout, Jack & Steve Rivkin. “Minds Work by Ear.” The New Positioning: The Latest on the World’s #1 Business Strategy. 1996: 101-109
Weinberger, Marc G. & Campbell, Leland & Brody, Beth. Effective Radio Advertising. 1994
Wes, Bill & Jim Conlan. Radio Advertising 101.5. 1999

Sunday, August 12, 2007




And boy, it was hard to find people to eat 23 with while the Age of Nixon rolled on.



...

You couldn't invent someone like Carl Lazlo. He was a... he was one of a kind. He was a mutant. A real heavyweight water buffalo type... who could chew his way through a concrete wall and spit out the other side covered with lime and chalk and look good in doing it.

Will you help me welcome...

allan forrest smith
depending on how we ask him depends on whether or not he comes.

i truly believe my generation is key.

The prodigy 9 year old preacher was wearing a Tshirt with this image...

Monday, May 14, 2007

Hello Friends!

Want to be in an Internet reality TV show
about people making a million dollars online?

brought to you and executive produced by
NY Times Best Selling author Joel Comm.

Would you like to be one of 12 contestants?

Casting call is now open...

Are you either:
-> Lovable
-> Motivated by money
-> Geeky
-> Sexy, or
-> Controversial?

How might you add to the drama?

Get huge publicity worth thousands of
dollars, drive money making traffic while
you sleep because this show has A-List
mentors!

Ben
enter now...

Monday, April 09, 2007

Julie Foster is the most beautiful girl I know.

Sunday, March 18, 2007

Spoon-bending Gellar had The Amazing Randi to debunk him...The Secret has debunkers Dave Lakhani and Blair Warren, and Captology has me, Ben Mack.

Captology = Stanford's center for Computers As Persuasive Technology, except they don't define computers or persuasion and they won't study the two most effective forms of online persuasion: Entrepreneurial and Psy Ops.

You can't run a respectable center about online persuasion and not reference the Zeigarnik Effect! That would be like saying you are the expert on Peanut Butter and you never mention jelly. That's an easy hole to fill-in. However, ignoring the largest data-base of online split-tests... Wait, ignoring is the wrong word because their director claims not to have heard of Michel Fortin. Not investigating the lead, not knowing it exists, that's lazy research. I'd invite a guest lecturer who has access to Fortin's data base.

I'm mad. They rejected an essay of mine because it wasn't academic enough. Being too academic is killing knowledge and many people along with its smugness. THE LARGEST DATA BASE OF ONLINE SPLIT TESTS IS NOT IN YOUR CONSIDERATION SET, your samples are miniscule.

Computers As Persuasive Technology is a broad subject, begging a definition of persuasive technology. Compounded in the notion or persuasive technology is our ability to identify persuasion. What if persuasion that looks like persuasion is really third-rate persuasion? With what certainty can we identify persuasive technology? If state-of-the-art persuasion is invisible to us, then what is it we’re studying?

A similar problem confronts criminology:
“However, for as long as criminology has been a field of study, it has always been haunted by the theory of ‘the competent criminal.’ For obvious reasons criminologists (and psychologists and socialogists, etc.) only study failed criminals—that is, those persons whose criminal acts led to their conviction and to punishment. If there is a group of people out there who commit crimes and are not caught and live happily ever after, then criminology is not a study of criminals but of incompetents, bumblers, fuckups and should instead be called fuckupology.”
--Larry Beinhart, Wag The Dog; pg 314

From a memetic perspective, the greatest threat to the survival of Captology is over-specialization. Evolution has shown us that isolated species that evolve a fit to a specific mirco-environment often don’t survive relative minor changes to their environment. Captology shows evidence of evolving away from both academia’s rhetorical analysis and academia’s advertising research, and even further away from influence as studied by practitioners of online persuasion. As the language of Captology becomes increasingly incompatible with other studies of influence, the insular effect may prove grave.

Labels: , ,

Sunday, January 07, 2007

SMART Goals

Good morning Ben,
I had the opportunity in the early '90's to work with a group of women
executives from HJ Heinz. One of the tools we developed together became
the SMART Goals model you cite...
Here is how it was originally envisioned...

S - Specific and Sense-able (I'll know it when I can see, hear, smell... it)
M - Meaningful and Measurable - the emphasis was on What's In It For Me
(WIIFM) - for both the accomplishment and non-accomplishment of the goal
A- Action Oriented, Actionable, Agreed Upon - The phrasing of the goal
needs to support and strongly suggest action - not just to the
individual - but to members of their support system - which makes Agreed
Upon so important...
R- Realistic and Reasonable - again focused as much on the support
system as the individual
T- Time Bound and Tangible - If the outcome aren't Sense-able -
Measurable = Tangible - how will anyone know they've been met

These ladies were part of a pre-emptive turnaround inside of Heinz -
they were the leaders of Weight Watchers...


Best...
Jeff

Sunday, December 31, 2006

For the record, no harm was meant...

Damn intentions.

Brendan, would you mind writing an essay?

Chris Titan & Ben Mack
...
http://podcast.liveoffice.com/telcorecordings/0/938678/1065514.mp3

Friday, December 29, 2006

From: Ben Mack
To: "Mark Joyner" ,
Date: Sun, 23 Oct 2005 23:09:11 -0420
Subject: Re: Thoughts on magic

Dear Mark,

Thank you for inviting me to contribute to your book. I am honored. But first, once again, you have created brilliance. In The Irresistible Offer you have simplified the essence of business, the offer and its acceptance. Wow! When I was a Senior Vice President at BBDO leading the strategy on Cingular, I wish I had thought of this simplicity, I would have been more effective.

I don’t think Business can be simplified further than you did in The Irresistible Offer: An offer and its acceptance. The simplicity of this insight will make many skeptical of its value. Those skeptics are wasting their time. Simplicity is a key to power because efficiency respects energy conservation. Waste leads to depletion. Mark, riddle me this, why do so many people enjoy wasting their time with skeptical thoughts? Can you answer me that?

You asked me about how I find thirsty audiences. I rely heavily on Google. I have Google alerts set for my name, my book’s title and proprietary words I use in my novel, Poker Without Cards. When I get one of these alerts, I know I have an advocate speaking to a forum that is likely to be populated with folks thirsty for my wares. Many times I make an appearance and field questions while I encourage them to share with others the benefits of reading my book.

Googling “Google tips” will retrieve a page of various applications within Google. I regularly search for folks linking to my pages. With this I find discussions that fell-through my alerts.

When I’m really hungry for thirsty minds, I go on amazon.con and bn.com and see what books people buying my book bought and then I use Google to find these thirsty minds and explain to them why my book has relevance to their interests. I have a very niche book, so I’m often scanning micro communities, either as myself or as an avatar. I never use my avatar identity unless a flame war breaks out. I’ve learned that all publicity is good. I was featured on CrapAuthors.com and that coverage panning my book sold 50 books and another 800 downloaded my book for free.

To drum up drama online I had two blogs running that were fighting with each other. Ben Mack was in a vicious fight with Howard Campbell, a fight that was launched by a podcast with me obviously playing both characters. When there’s drama folks write about it. When they write about my drama I join their conversations to extend the conversation. Over 300,000 have downloaded my book for free. I’m laying the groundwork for my next book which won’t be available for free. The title of my next book is simply: 23. Poker Without Cards and freeBookWorthReading.doc explain exactly how 23 will be marketed.

I’ve been helping Steve Kaplan market his bestselling book Bag The Elephant. I have never met Mr. Kaplan, never emailed with him, never spoken with him on the phone. I imagine he has never heard my name. I don’t really care about Kaplan. But, his book marketer was somebody I wanted to learn from so I offered to help him for free so I could learn what he does. I offer to help folks I want to learn from. The help I give is with no expectation of immediate return other than what I learn in the process of helping. Magically, they wind up lending a hand when something appropriate comes along.

I’ve had a modicum of success with ezinearticles.com. I write an essay and it is pulled as content for various sites. Then, I know that site is interested in my kind of content and I contact them directly. Most of the time I never hear anything back. This is to be expected. I have a rule of two queries and then I don’t contact them again for at least a month. I cover these details in a book entitled freeBookWorthReading.doc, a free book that is downloadable at my website www.PokerWithoutCards.com. Mark, your readers need to know that while I go into great detail explaining marketing, branding, idea dissemination and memetics, the beginning of freeBookWorthReading.doc work is unintelligible to most readers. Furthermore I use a traditional definition of memetics and not the Jay Levinson definition to which you refer in TIO. Readers who make their way through the homonym play and untraditional use of fonts will learn the exact tactics and strategies I have used. I know it is your rare reader that actually seeks to really work through your tactics so I’m sure this won’t matter.

Obviously, I’m not a best selling author, yet. But, I have a list of endorsements worthy of bragging and I explain exactly how I went about garnering these endorsements. Here are two that I’m proud of and I explain exactly how I get them. When was the last time you saw a book endorsed by Kurt Vonnegut? He just doesn’t endorse books as a rule because he doesn’t want to be barraged by requests. I explain exactly how I used Google Alerts and developed the relationship with Joe Petro III, a business partner of Kurt’s. By tracking Kurt, I was able to repeatedly have an excuse to drop Joe a note. Google News and Google Alerts facilitated the excuse for contact that built the relationship that allowed me to get the quote you read below:

“Ben Mack, Since you don't have the guts to be a homosexual, I'm glad that you are pissing off your parents by writing.”
Kurt Vonnegut Jr.
Cat’s Cradle/Slaughter House 5

Mark, I speculate that most of your readers will have no idea who this next guy is, but half my sales are probably due to the following quote. People consuming his words are my most thirsty audience. You studied with Robert Anton Wilson, so I know you respect his technology even if you don’t subscribe to all of his politics or mine. In freeBookWorthReading.doc I explain how I got this quote from a legend of mental gymnastics:

“Poker Without Cards is a consciousness thriller, combining natural philosophy with storytelling—the effect is like taking acid, only you never come down.”
Robert Anton Wilson
The Illuminatus! Trilogy/TSOG/Prometheus Rising

Changing topics--in The Irresistible Offer you write “The magic of marketing has to do with your own enthusiasm, belief, and confidence affecting your results…I can say with reasonable certainty that what you expect will have a significant impact on your business.” These words are evocative. I’d like to write about what these words mean to me. I’d like to write about magic and marketing.

I think magic deserves serious consideration but I fear that this topic may be inflammatory.

On the one hand, magic can be seen as tool of theatrics, a toolset that I have built for myself over the years. I started performing at The Magic Castle at the age of 14. At 19 The Academy of Magical Arts gave me an award that made me the youngest recipient in the history of the award. I get theatrical magic. But, I cannot fully articulate the magical frame of mind. I can say this: when an audience feels safe, respected and cared for, their minds loosen and their defenses drop. Deception created purely for personal gain is a con, but immersive realities manifested for the benefit of the audience may feel magical.

Ad copy can be magical. Good copy respects the audience’s values and sensibilities. Great copy communicates your love for your audience and their passions. You’ve help teach me that if you don’t love them, they won’t love you back, and it’s really expensive to go find new customers.

Magic is the act of facilitating an immersive experience, perhaps best encapsulated by the word phantasmagorical. Something is phantasmagorical when an audience transcends their skepticism and accepts a world where the laws of nature don’t have such a firm grasp on reality. In advertising, copy can become phantasmagorical when it is stoking the passions of a diehard fan, helping them envision driving a golf ball 300 yards or bringing them into a moment of sports history that they can recollect with vivid details.

When copy is transformative, you have magic. The German philosopher Hegel said that an art object is a catalyst to an altered state of consciousness. Great ad copy takes us someplace else. Magical ad copy approaches the sublime.

On the other hand, magic can be a scary word. Last week, I was moderating a focus group among nurses and hospital employees of a children’s hospital and the word “magic” came up and a participant asked that we not use that word because it made her uncomfortable.

I suggest you be careful when you use the word magic or any of its synonyms. To many, the word magic evokes a threat of eternal damnation. To these people, a magician is a spiritual terrorist, striking out to infect the unsuspecting. There are more people who hold this to be true than I imagined as I grew up performing magic. Occasionally, some audience member would want to talk to me and get me to repent and save my soul. I can’t quantify how many of these folks there are, what the incidence is, but the October 11, 2005 USA Today reported that 53% of Americans believe “God created human beings in their present form exactly as described in the Bible”. If you figure half of these folks see the word magic as demonic, that’s approximately ¼ of all Americans. So the word magic should be used with discretion. Shakespeare reminds us: the better half of valor is discretion.

So why discuss magic? There is real power in magic. And as Lord Of The Rings taught us, the one who controls the magic controls the world. Besides, the danger of magic can be exploited for marketing, and so discussing magic can be profitable. Early 20th Century magicians regularly employed images of demons and spirits on their promotional posters.

Besides, magic is real. Faith is powerful. A doctor in one of the groups mentioned above asked me if I knew what was the best predictor of success for patients about to have a critical surgery. I said no. He said the greatest predictor of success is the doctor’s expectation of a good result. He said that mystifies doctors and that most won’t discuss the studies that show that attitude has a physical manifestation on outcome, but he assured me these studies were real and had been adequately replicated to verify the findings.

I hold that prayer works. I also hold that the focus and intention is what works, not the specific phrases. I don’t believe that some words are cosmic triggers. Hocus Pocus is just theatrical dressing.

Stigmatisms blight magical inquiry of the theatrical, let alone the spiritual. Inquiry into the unexplained is limited. Psi search publications are more often a joke than a contribution to science.

Early scholars of magic and perception were persecuted and killed. If I had used the word executed there, it would have depicted a government sanctioned killing. If I had used the word murder, there would be an illicit connotation. Word choice effects how we process information. I see word choice as a form of magic since it can affect how we see things.

Words are powerful. Word choice is crucial. Scientology’s flagship book Dianetics is littered with big words because L. Ron Hubbard wanted to intimidate his reader. Hubbard drew on techniques that a perceptual scientist Aleister Crowley was developing. If you intimidate your reader they are more likely to take you seriously. But the use of big words is off putting to most. Hubbard wanted those taking his words seriously to learn these words. He explains that this then gives his followers a reason for better understanding how the world really works. I agree with a lot of his premise, but the whole alien thing throws me. But Mark, maybe I just don’t see what he sees.

Being exclusionary is powerful. Those on the inner circle feel enchanted by their elite knowledge. Just look how profitable Pokemon was, a property built around big words that literally nobody knew until they defined their terms.

Magic theory is littered with big words like prestidigitation, a word intentionally made cryptic which means the act of quick fingers. Prestidigitation was coined by Reginald Scot in The Discoverie of Witchcraft, a 16th-century classic that attempted to disprove the existence of witches by detailing the charges against women who supposedly practiced the black arts. Scot wanted to present a scientific account of what these women were doing and so he used Latin, the language of science. Presto means quick, digits means fingers, ation is the act there of—prestidigitation, now known as sleight of hand.

The psychology of perception has not long been openly studied. Science that challenged the cosmography (world view) of The Church was labeled as heretical, illegal, and often punishable by death. I reiterate: to this day, the idea of magic is offensive to many.

I respect the scientist Aleister Crowley I mentioned earlier. Crowley said, “We attribute to magick that which we don’t understand.” I fear I may be discomfiting you by my vocabulary. Marketing has a vocabulary. You learn the word “Touchstone” and presto, you communication differently. I see that as magic. An opportunity has appeared to you. A technology has become visible. Vocabulary works like that. Vocabulary is magical.

I see value in cherishing moments that feel magical. I champion copywriters who can enchant their reader. I hope that my contribution to your book can dispel some of the misgivings around the word magic.

I love magic. I’ve been drawn to magicians my whole life. But, I don’t limit the term magician to a person doing tricks on a proscenium stage. Mark, you are a magician. I see you pulling money out of the air far more realistically than the stage trick entitled A Miser’s Dream. I can perform A Miser’s Dream. I can’t make $50,000 in a couple months despite having attended two of your seminars, which you were gracious to include me and these seminars have altered my life for the better. Next year, I might be able to replicate one of your tricks, using original patter and new accessories. Thank you for the empowerment. I can replicate some of what you do because you show me what you are doing. Most magicians won’t do that as openly as you have chosen.

A magician is everybody that does something of value where I can’t see what their doing. They are using tools that I can’t see. Mastery is a telltale sign of a magical mind. However, obsessive compulsions can also lead to mastery while obsessive-compulsive thoughts rarely lead to tool invention. There is a loosening of associations that doesn’t happen with OC thinking. Your humor helps me focus while I relax into perceptions of reality where the insights garnered are new tools for my real world.

You are a science-based magician. You teach a science that facilitates magic. The heart of science is replication. I’m not speaking of viral replication or buzz marketing. I’m speaking about the scientific method, your ability to consistently replicate money making experiments: magical acts of making money out of nothing, or so it appears to the uninitiated. But you have skills and you teach the skills and you appear again and do the trick one more time. You remind me of a young Al Goshman who would repeatedly make a silver dollar appear under a salt-shaker. He would make the silver-dollar appear under a salt shaker 23 times in the course of a show. Goshman was a perceptionist, demonstrating that he could repeatedly misdirect his audience. But, you aren’t misdirecting folks. You are showing everybody how you do your tricks, how you pull money out of the air. Thank you.

Magic is not a thing or a physical act, but a state of mind that approaches the sublime but is more aptly referred to as phantasmagorical. Magic occurs at the intersection of a performer and an audience. There is intentionality to the perception. A stone that looks like an eagle is not magic, regardless of whether or not it is carved to represent the physical traits of an eagle. A sculpture maybe a catalyst to an altered state of mind, but I am reticent to call a sculpture magical. Some panoramas feel almost magical to me, but real magic is dynamic and ephemeral. Magic is the process of engineering an experience where reality emerges as it cannot be, and yet the audience is compelled to set aside their disbelief and flow with the experience as long as it lasts.

Creating theatrical magic entails tweaking our visual prejudices. We drop a coin, and it falls. We know this to be true; we’ve seen the force of gravity pull objects to Earth since before we had words to articulate the phenomena. What most non-perceptual psychologists DON’T recognize is the extent that our mind projects our expectations, our visual prejudices, onto our sight. If a magician creates the physical gesture of dropping a coin from one hand to another, yet palms the coin so it doesn’t actually fall into the second hand, most minds will see the coin fall. The term for this sight projection is sight retention. A normal mind will literally “see” the coin fall. This specific visual hallucination is called a projection, our mind projects its expectation of reality onto our sight. The magician makes note of the triggers that cause these visual breaks from reality and assembles a presentation that often includes a series of these triggers, often strung together through a narrative known as patter. The magician is an actor playing the role of a person with supernatural powers. [The previous two paragraphs were swiped from a chapter I wrote for Dave Zulborsky book This Is Not A Game, a book about using Alternate Reality Games as Internet marketing vehicles, explaining in exacting detail how ilovebees.com helped make Halo II the biggest launch of any video game ever released. BTW, the concept of a swipe file has been greatly appreciated by me and many of my readers with whom I shared this valuable notion.]

Projection is a powerful force. We not only see what we expect to see, but often our expectations create our reality. The doctor mentioned earlier was explaining this dynamic, that a doctor’s expectation of results had a higher correlation to a patient’s success than any other element tested. I would tell your readers what Grant Morrison recommended, Fake it till you make it. My Bennington College buddy Bill Scully of VermontFineDining.com said that our college buddy Tom Dunn, a genius artist who is now being recognized, said, Bill, we’re finally doing stuff that is big enough to fit our egos. I’ve known Bill and Tom for 13 years. We each knew we were good. We also were regularly the only ones working at 3AM. Expectation drives determination, hard work reinforces expectation. Grounded planning and stewardship of business plans helps. Scientifically testing your efforts and changing courses is worth the effort. Burning a colored candle is not likely to make money appear unless other preparations are in place, namely smart hard work.

If expectation of success is powerful, the willing suspension of disbelief is powerful. Theatre and magic generate a willing suspension of disbelief creating a magical frame of mind. Phantasmagoria is magic. A phantasmagoric effect generated a magical frame of mind.

Magic can be created from afar. A person who engineers a magical frame of mind, phantasmagoria, for an audience may or may not be a performer on a stage. If the person who engineered a magical experience is not the actor presenting the feats, they are the meme-wranglers of the experience. Clock makers of the 17th Century created automatons, mechanical men whose gears and riggings could be activated to perform the tricks of magicians. These clock makers were not magicians; they were the meme-wranglers of their metal figurines that could perform magic, even in the absence of their creators.

Creating magic requires the recognition of stages within stages, seeing micro-stages within macro-stages. The macro-stage is the physical place the audience encounters the magic. A magician may perform on a traditional proscenium stage, in a parlor, at a dinner table or on a street corner—whatever location the magician interacts with their audience becomes the macro-stage. The micro-stages emerge as the audience shifts their attention. David Copperfield regularly performs coin tricks in front of audiences in excess of 2,000. How? He manages the micro-stages, the focus of his audience. By focusing his own attention, with all his body, on a silver dollar, he can command the attention of 2,000 sets of eyes, whose minds enjoy the representation of a miracle as he makes the coin vanish. Copperfield directs the focus of his audience. Site retention won’t work unless the audience’s mind is engaged. The mind must not only see the cues that trigger the mental projections, but the mind must be so immersed in its focus that the mind accepts the magician’s cues as real. The creation of these cues, the intentional use of projection triggers, is the keystone to invoking illusion.

Misdirection is the magician’s ability to secretly do one thing by directing the audience’s attention on something else. Direction is the root of misdirection. Managing the micro-stages of an audiences focus is at the heart of misdirection—movement hides movement. How powerful is this technique? Harry Blackstone used to have an elephant walked on stage, up-stage-left, while he commanded attention down-stage-right. When Blackstone gestured up-stage-left, the audience was amazed to suddenly see an elephant. Rumor has it that this started as a bar bet where Harry wagered that he was so good at misdirection that he could walk an elephant on stage without any cover and the audience wouldn’t even see it.

Meme wranglers are magicians, playwrights, screenwriters and novelists among other artists who created dynamic performances for the theatre-of-the-mind. The Internet has borne a new species of marketing theatre, the weavers of magic who thread cyberspace into their tapestry are architects of a whole new set of possibilities and alternate realities.

Marketing has emerged as a legitimate face of perception study and the study of effectiveness, a socially acceptable way to understand magic theory. These techniques and discussions would have had us all murdered 200 years ago. The Puritans who founded America didn’t suffer well the presence of alternative perceptions and realities.

Mark, enough about magic. How am I doing? Is the type of material that might benefit your readers?

Touchstone…Here’s what I’m working on…Reading Poker Without Cards disengages your mind from The Matrix by explaining secrets of magic.

Ben Mack
www.PokerWithoutCards.com

Poker Without Cards, written by Ben Mack, a child protégé magician who grew up to be an advertising guru. Poker Without Cards debunks the popular ken, a consensus reality manufactured to cloud and enslave your mind.

By revealing principles of magic Ben illuminates many of the smoke and mirror tactics of politics. By explaining the scientific techniques of mass persuasion, Ben presents the argument that our worldview is much more engineered than publicly documented.

I am Ben Mack. I also regularly post online as Howard Campbell.

I hold that you cannot see social engineering without a modicum or proficiency at persuasion and direct response marketing techniques. If you see the world as I do, you are actively contributing to a transformation to increase our likelihood of survival as a species. If you are active and want articulation as to how media works, read my book. Otherwise, don’t waste your time. Keep up the good work.

If you don’t like to read, I have worked with Chris Zubryd to make a video showing how masters of persuasion see the world—Google The Pitch, Poker & The Public, a 37 minute video. The DVD has 3 hours of conversations with Jay Levinson, Mike Caro, Joel Bauer and Howard Bloom.

If you think I am paranoid, then Poker Without Cards may change your cosmography. When you see the world differently, you will take action. I suggest you avoid operating heavy machinery for several hours after consuming my long-winded memes.

Thank you Mark!

Ben
http://ImGoingToDoThis.com

Thursday, December 28, 2006

The Autobiography of a Magician


A Memoir
By
Howard Campbell



Ladies and Gentlemen, Benjamin Garth!

“I’m going to give you $100 worth of entertainment. I will show you astounding feats of prestidigitation, mesmerizing feats of the mind and tantalizing feats of bravery. My name is Benjamin Garth. I will be your magician for this evening.” At the age of fifteen, that was how I began my shows. I don’t know what I meant by tantalizing feats of bravery. I must of thought it sounded cool back then. At fifteen I hadn’t learned to eat fire, I wasn’t performing escape magic and there was no physical stunt in my act. What was brave was telling a lawyer I was worth $100 for an hour of my time. I liked telling my audiences how much I was getting paid because it raised their expectations. Unlike a movie, raised expectations for a live performance are regularly met.

Benjamin Garth was my stage name. I discovered the courage to charge $100 for an appearance by Benjamin Garth, the mesmerizing and tantalizing magician. Howard Campbell was a geek who had the greasiest hair on campus and spent most of his time in the computer room of John Burroughs Junior High School. At fifteen I would’ve found it incredulous that I’d grow up to be an advertising executive, a Senior Vice President of a half-billion-dollar advertising account. Yet, as I look back at my fifteen-year-old self through the eyes of a marketer, it all makes sense. I intentionally repeated the word feats. I wanted to be known as a performer of feats more than I wanted to be seen as a great conjurer. I was concerned with framing an audience’s perception of me.

Magic and marketing are two sides of the same coin, both practitioners take elements of truth and create a reality the audience would not have seen had we not told them what to look at. But I’m grouping all marketers into a single mindset. I mean to be talking about the marketers who create the communications architecture or the actual ads. I am a communication strategist. I am the Carl Rove of brands.

I am a magician. I’m not speaking of my profession. It has been several years since I was paid to do a card trick or give that kind of show. I mean magician the way some of my friends say, “I am a lesbian.” The way we see the world isn’t a choice. Despite growing up white-American-male, I have rarely assumed others see the world the way I do. I see systems and intuit alternative realities. Most of the time, this is effortless, the way a math prodigy can be shown a formula and he knows the answer without knowing how he got there.

To muggles, the ability to make something out of nothing is magic. It is the muggle who sees nothing. The magician sees equities and texture invisible to muggles. The difference between muggles and magicians is similar to the difference between baboons and chimpanzees—baboons enviously watch chimpanzees get ants out of an anthill with a stick. The difference is that baboons will never learn to get ants out of an anthill with a stick where a muggle can learn to use a tool. Magicians create tools.

Mastery is a telltale sign of a magical mind. However, obsessive compulsions can also lead to mastery while obsessive-compulsive thoughts rarely lead to tool invention. There is a loosening of associations that doesn’t happen with OC thinking.

There are many kinds of magicians. I never enjoyed playing dungeons and dragons, but I enjoyed the structure of the game. Characters had specialized skills. The more closely a need matched the skills of a character, the more likely they were to succeed at a given task. However, many characters can do many similar tasks, the difference is in the proclivity to succeed.

In corporateland, there are relatively few magicians but many gurus. I’m called upon for answers that are outside my expertise. Magicians are problem solvers. Know yourself. Objectively, know your strengths and weaknesses. The biggest problem to solve is if you are the person to solve the problem you face. If you aren’t the right resource, employ the best guru you can find. Gurus are often colloquially called magicians or wizards. Let them have these labels.

In my experience, more harm than good comes from being called a magician or a wizard. I deny these labels and say I got lucky because somebody said something that helped me think of it differently. I hope to point out important safety tips to magicians. I’ll depict what it was like for me to grow up magician, what powers I have and what powers I crave.

My goal is to create a portrait of a magician as a young man. I want to write something I would’ve wanted to read when I was seventeen. I don’t know why. I doubt my altruistic nature. Maybe my self-serving goal is to soothe my seventeen-year-old self. Maybe my goal is to become gain Achilles status among young minds that I respect. My guess is that there are lessons within the words that I actually need to learn for myself, that you, my dear reader, are merely an excuse for me to teach these things to myself.

When I am at a loss for action, and not enjoying being still, I overcome my anxiety by studying similar systems to what I’m endeavoring to master. Presently, I’m writing my autobiography—not a personal essay, but my whole autobiography. For this endeavor, my autobiography, I’m rereading Aristotle’s Poetics: “A whole is that which has a beginning, a middle, and an end. A beginning is that which does not itself follow anything by causal necessity, but after which something naturally is or comes to be.”

Here goes…




Once Upon A Time…



My dad was playing drums and my mom was carrying a philosophy book when my mom mistook my dad as a musician and my dad mistook my mom as a disciplined thinker. I speculate that my parents got married, at least partially, to get validation of the difficulty of their own parents to each other; each had dysfunctional parents of opposite political extremes. My dad’s dad was dead and his mom was a narcissistic champagne-sipping socialist engaged to a blacklisted communist. My mom’s dad was the youngest kernel in the history of the Air Force. Her mom was docile, placating the misplaced rages of the very conservative patriarch.

My parents married. My sister was born. Drum-roll please. On January 31, 1968, the world turned up-side-down, then in-side-out and I was born screaming in America. From what I’ve read, this was the beginning of the end of American naiveté. We were told that freedom, truth and justice were replacing corruption and evil. This was the Age of Aquarius, the dawn of a new era of humanity.

I was told I could be anything I wanted—a fireman, a policeman, doctor, even the president. But like many kids growing up on a steady diet of Sesame Street, I knew I was special—that love and acceptance were what lead to a life of happiness and I wanted to be a trombone player. I didn’t much care for music, at least not as much as my parents respected music, and the trombone looked like the most interesting instrument to play.

I was born Howard Benjamin Garth Campbell. My mom wanted to give me an additional middle name of Siddhartha, but my father suggested that 27 letters was more than enough of a name. My mother loved Herman Hessé’s book Siddhartha. I became Little Siddhartha. Nice try dad with that number thing but Mom decided it was my name. I am grateful Siddhartha wasn’t my first name—that would’ve changed the way people interacted with me.

Shortly after I was brought home from the hospital, my father went MIA for a few days. I’m confident my mother invited my father to leave. My early home life was not emotionally calm. I had my first head trauma at only a few months old when a cab got into an accident and my head cracked the windshield. I was taken to the hospital and things checked out okay. I wish my parents had sued for a modicum of money that could have been placed into a trust fund for me to have when I turned 18. Nope. My father made sure the cabbie was okay and was sorry he might have gotten shaken up.

My parents moved to Michigan. When I was young my mom said they moved because I was allergic to the smog in the city. As I’ve grown older and asked both parents, I’ve learned that my allergies were more of a contributing factor than the sole reason for their move. I think my dad landing a job teaching in Ann Arbor may have been a stronger contributing factor.

I don’t know what kind of magician you are. Chances are you’re a magician—only magicians and religious fundamentalists seek out books on magicians. I’ve been the type of magician that has always been told how smart I am. I don’t know if this is a blessing or a curse. Actually, it’s neither. It just is. Eventually, I’ll get around to talking about how I’ve made a living as an adult magician. Then, I can talk about the different types of magicians I’ve met. I am the type they called gifted from a young age. For a fuller understanding of my very young childhood, please read Drama of the Gifted Child. In short, I didn’t have the common emotional mirroring from my mom. My mom had her emotions and it was beneficial for me to learn how I could dance with her emotions to keep her stable. I learned how to navigate my mom as other toddlers were learning to manipulate their moms. My mom compelled me to learn foresight before I could speak. Thank you mom.

I don’t have many memories of my babyhood. I remember glimpses of a preschool in New York, and a few glimpses from Michigan: a neighbor’s house and their pet bunny, an Easter egg hunt and having my picture taken with my sister for a holiday card. Michigan was the end of my happy childhood. My parents separated. My sister and I went with our emotionally volatile mom. Our dad couldn’t handle her. It makes perfect sense that a six and three-year-old will be fine with her.

I met a second-cousin-once-removed last summer. I had met her once before at a wedding. I never really spent any time with her. She referenced my mom as having always been crazy. I asked her if she always knew that. She said yes. Then, she said, “You mean nobody ever told you?” Fuck them all. I asked. I remember saying, “I don’t think my mom is normal.” Nobody validated my assessment as a kid. I guess the ones I asked either couldn’t see it or were too afraid I would rat them out or something. I explained to my cousin that I’d only come to grips with my mom’s insanity in my late twenties.

Child services should have stepped-in. No good can come from a mom talking with her 14-year-old-son about her contemplating suicide. Mom, I’m sorry you hurt that much. Dad, grandparents, immediate relatives, you vacuous surface bullshitters, could you not see? The answer is no. Willful blindness is very powerful and it is messy to get involved and it isn’t as bad as all that and when kids are fed and warm how bad can it really be when there are kids starving in the world?

Alls well that ends well. Right? I’m a Senior Vice President for the largest independent ad agency in the South East. The benefit of my upbringing is that it helped mold a mind that thinks differently and there are markets for minds that think different.

Shamans have existed as far back as history allows our sight. Historians project Shamans back beyond that. There will always be a need for a Shaman. And, the more people that repeat that notion, the easier it will be for people like us to find work.


Hippies & Idealists



By the time I was four, when my memory becomes consistent, I was living in Idyllwild, California, a mountain community above Palm Springs. I remember being at a hippie party with a bunch of naked people. I remember wanting to stare at the naked women’s pussies but feeling I didn’t want to get caught staring. People who say kids don’t have a concept of sexuality at that age should speak for themselves. I didn’t know what did what or what things were called but I knew what I otherwise wasn’t allowed to look at and I wanted to see it. Maybe that’s not sexuality. Maybe that’s just a curious mind. But from a young age I have wanted to see pussy. Thank you to all the women who have helped to this end, starting back in the spring of ’72.

I went to a cult daycare that summer. The thing about belonging to a cult is that nobody walks around calling it a cult. It was just a bunch of very friendly people who ate organic foods and offered low-cost childcare. My mom may not have known it was a cult. The difference between a cult and a religion is the size of their bank account. If this cult had any less money they wouldn’t have had clout to be called a cult. Being a cult means the organization is on the radar of the traditional money redistribution networks, the larger organization that use guilt or fear to extract their donations. There are thousands of groups that apply these techniques that aren’t large enough or centrally organized enough to be called a cult.

At this cult, we put white energy into our food before we ate it. Not a bad practice as far as cult habits go. I still occasionally put white energy into my food. The mind of a four-year-old is impressionable.

Idyllwild was a safe place in a safe time. Kindergarteners walked to school by themselves.


















AKS



I’m not very good with static symbols—writing words, painting, choosing clothing; these are not skills for which I have been well paid. I’ve consistently been well paid for my ability to perform, to present ideas in captivating and persuasive ways. I fear the creation of this manuscript draws on my shortcomings and prohibits me leveraging my strengths.

That previous paragraph was a trick. Many readers will find that paragraph endearing. Some will be flattered that I trusted them enough to show my vulnerabilities. Others will be drawn in because they will see themselves in those limitations.

We are narcissistic animals. When we see ourselves, we enjoy gazing at ourselves. When we are welcomed to say, I’m prettier than that, we are also looking at ourselves.

See, if I were better at written words, the previous couple paragraphs would have been much easier to understand.

xxx

Magicians tend to be dysfunctional. An Achilles heal became an expression because it described more than a mythical man from the Trojan War. Most magicians are more dysfunctional than extraordinary wielders of power, that’s why we tend to bond together. We need refuge from the confederacy of dunces.

Xxx

Have you ever seen a ghost or a UFO? I saw both when I was four. I saw the image of a woman in a Victorian dress evaporate through a door and I saw a disc image trailing a plane. The ghost I saw alone. The UFO I saw with four other kids. I don’t know enough of how the mind works or the nature of reality to know how to label these memories. I know I was confident I saw them at the time.

Wednesday, December 27, 2006

==> A confused mind always does nothing!

You say it there, it comes out here. Is this
Hip Hop? As Art, I can do as I please.
The Structure of Magic
[What are you willing to make happen? (pt 2 of 3)]
By Ben Mack
Magic Castle Award Winning Magician,
Author: Poker Without Cards
(continued from here )
Creating an illusion entails tweaking our visual prejudices. We drop a coin, and it falls. We know this to be true; we have seen the force of gravity pull objects to Earth since before we had words to articulate the phenomena. What most non-perceptual psychologists DON’T recognize is the extent that our mind projects our expectations, our visual prejudices, onto our sight.

If a magician creates the physical gesture of dropping a coin from one hand to another, yet palms the coin so it doesn’t actually fall into the second hand, most minds will see the coin fall. The term for this sight projection is sight retention. A normal mind will literally “see” the coin fall. This specific visual hallucination is called a projection, our mind projects its expectation of reality onto our sight. The magician makes note of the triggers that cause these visual breaks from reality and assembles a presentation that often includes a series of these triggers, often strung together through a narrative known as patter. The magician is an actor playing the role of a person with supernatural powers.

A person who engineers a magical frame of mind, phantasmagoria, for an audience may or may not be a performer on a stage. If the person who engineered a magical experience is not the actor presenting the feats, they are the puppet-master of the experience, where the magician is a marionette, performing in the puppet-master’s phantasmagorical production. Clock makers of the 17th Century created automatons, mechanical men whose gears and riggings could be activated to perform the tricks of magicians. These clock makers were not magicians; they were the puppet-masters of their metal figurines that could perform magic, even in the absence of their creators.

Creating magic requires the recognition of stages within stages, seeing micro-stages within macro-stages. The macro-stage is the physical place the audience encounters the magic. A magician may perform on a traditional proscenium stage, in a parlor, at a dinner table or on a street corner—whatever location the magician interacts with their audience becomes the macro-stage. The micro-stages emerge as the audience shifts their attention. David Copperfield regularly performs coin tricks in front of audiences in excess of 2,000. How? He manages the micro-stages, the focus of his audience. By focusing his own attention, with all his body, on a silver dollar, he can command the attention of 2,000 sets of eyes, whose minds enjoy the representation of a miracle as he makes the coin vanish. Copperfield directs the focus of his audience. Site retention won’t work unless the audience’s mind is engaged. The mind must not only see the cues that trigger the mental projections, but the mind must be so immersed in its focus that the mind accepts the magician’s cues as real. The creation of these cues, the intentional use of projection triggers, is the keystone to invoking illusion.

Continued... here
http://anothergreatformula.blogspot.com/2006/12/what-are-you-willing-to-make-happen-pt.html

Friday, December 22, 2006

What is Intellishit? How about Craptology.tv?

Tuesday, December 05, 2006

we needed a monitor

Friday, December 01, 2006

Wes' new computer


Wednesday, October 25, 2006

Do people find your site through search engines?

Wanna learn how to make this more likely?

Listen up! Last night's recording of Michelle chance teaching SEO techniques can be heard by clicking here.

Here's an example of my applied learning...
Michelle Chance's Search Engine Optimization tips can be found at that hyperlink. Google will now associate http://www.AskMich.com with Search Engine Optimization.

Our lesson? Hyperlink the key words we want associated with our site to our site. Yes, this tip is very, very basic. I like those tips. Michelle goes way deeper.

Wednesday, October 18, 2006

Click here to listen to Michelle Chance teach me about easy Search Engine Optimization.

Homework for next week...

1) Please help us move the needle on Dave Navarro's ranking by posting a link anywhere to www.DaveNavarro.com and take a few words to say he's a great success coach (see comments for a prize if you do this)

2) ask Michelle Chance an SEO question for next week at http:www.AskMich.com

The direct MP3 link for Michell Chance's training is http://podcast.liveoffice.com/telcorecordings/0/938678/1057795.mp3

Tuesday, October 17, 2006

My dear reader,

I received an email this morning that knocked the wind out of me...

"Ben, Bernays will go down in the footnotes of history as a complete s.o.b. and precursor of Dubya. You should be ashamed of trying to sell Barnays as any kind of role model." -Probir G.,

I AM NOT ASHAMED. How dare Probir tell me I should be ashamed. Shame is such an ugly emotion to wish upon another.

Persuasion has many faces, few of them are pretty.

I'm TEACHING you to learn the mechanisms of persuasion primarily for two reasons:

1) I see the world as more stable when there are more small business owners as opposed to a few large centers of power; and...

2) The more people that see through these mechanisms the more people we have calling B.S. on the governments of the world.

Tonight at 9pm Eastern / 6pm Pacific I'll do my best along with the lovely and talented Michelle Chance on our teleconference... Dial-In to the Conference 1 (712) 432-3000 Enter your Bridge number 938678

We'll discuss tricks that make search engines rank you higher. This helps your online exposure.

This may seem like a small technique, but it can be used to manipulate reality.

Sixty years ago Hitler made a go for world domination. The techniques of persuasion you learn from me and from my friends come the most extreme sources.

I'm getting my PhD from RPI and one of my teachers did a rhetorical analysis of a Nazis propaganda film...hers was far better than most I have read, and it still felt way behind what Dave Lakhani, Kevin Hogan and Blair Warren are studying and proving and demonstrating.

It is foolhardy to imagine that my friends are the only ones studying the mechanisms of persuasion. NO, IT IS NAIVE AND DANGEROUS to imagine that governments and corporations aren't studying these tools and techniques.

On tonight's call, we take things slow and easy. 9pm Eastern / 6pm Pacific I'll
Dial-In to our Conference 1 (712) 432-3000 Enter your Bridge number 938678

If you think the techniques of hegemony are limited to governments, then WAKE UP and read books like "Thought Reform and the Psychology of Totalism: A Study of Brainwashing in China" and compare these techniques with P&G sales techniques...Is it a coincidence they both employ having somebody write down statements? NO!

So, somebody telling me I should feel shame for teaching these techniques to small business owners is clueless!!! The BIG BUSINESSES are already using these techniques!

I focus on making you money. I'm teaching how these techniques of mass persuasion get used.

My biggest qualm with what Probir wrote is that he speaks the truth: "Bernays will go down in the footnotes of history..."

BERNAYS deserves whole books written about him!

Do me this favor, if you want to tell me I should be ashamed for what I'm teaching first read The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille



AND COMPARE THIS BOOK TO THE BERNAYS
video
I suggested was worth watching.

Come on the call tonight, ask questions, learn how to make more money.

Ben

Sunday, October 15, 2006

Edward Bernays Is the father of modern advertising. His seminal book has a controversial title...controversial today, but not when it was published 90 years ago, Propaganda.

Why care? Edward Bernays made it okay for women to smoke, invented product placement and made billions of dollars for banks.

Link

How did Edward Bernays do so much? His uncle was Sigmond Freud... Bernays leveraged Freud's ideas for business. In fact, Edward Bernays popularized the ideas of Freud in order to sell Freud's books.

Watch a documentary on Bernays here:

http://www.archive.org/details/AdaCurtisCenturyoftheSelf_0

Thursday, October 12, 2006

Instructions for listening to this week's call are below, but first, a couple links of interest...

1) Download my novel, Poker Without Cards, and one of our promotional podcasts that cuased a stir.

2) My school paper on Vonnegut & hegemony.

To listen to Michelle Chance, some friends and me ROCK ON about new marketing ideas from our Tuesday night call...

you must have the bridge number 938678...PLEASE NOTE: after you enter your info, the top of the page has a confusing form asking for members to sign in...just scroll down the page and you'll see the recordings, then click on the play buttons. Thank you.

1. To listen past conference calls online, go to the following link: http://freeconferencing.liveoffice.com/free-conferencing-recording.html
2. Enter your information along with the bridge number and this logs you in and takes you to the page with the recordings...just scroll down and look on the left (please ignore the blanks asking for phone number here)
3. Click on play button > to listen, or download the MP3 to your desktop

Sunday, October 01, 2006

Tuesday Night Teleseminar...Same Bat Channel
Tuesday at 9pm Eastern 6pm Pacific
Dial-In to the Conference number 1 (712) 432-3000
Enter your Bridge number 938678

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Friday, September 29, 2006

Brand Misinformation Vs. Back End Thinking

“Advertising is a seduction, not a debate.”
--David Ogilvy

“Branding is an extended seduction, not a color palette.”
--Ben Mack

Branding is often discussed as irrelevant to small business marketing. That’s bunk! If you are running a con-game, then branding is irrelevant. However, every form of legitimate business will benefit from branding. Branding is often described in absurd and outlandish ways. For the record, branding is:
– NOT an exact discipline
– NOT about always using the same logo or colors
– NOT about limiting yourself

Don’t use the dictionary for industry terminology.
brand (brnd)
1. n. a. A trademark or proper name identifying a product, service or a
manufacturer.
b. A named product or product line: a popular brand of shoes.
-Most American Dictionaries of the English Language, Standard Editions

Please abandon this common definition of a brand. A doctor needs a medical definition of manic, or he would be prescribing everybody lithium. Marketers need a business definition of brand…
brand (brnd)
1. n. a. The positive or negative inclination to purchase, either in an individual or
among a target audience.
b. The aggregation of stories and associations around a trademark, distinctive name or a product line.
2. vt. a. To increase a target audience’s likelihood to purchase now and in the
future.
b. To imbue positive characteristics into a marketed proposition.
3. n. a. Slang. A colloquial word for a logo, product name or product line.
-Ben Mack Dictionary of My Language, First Edition

A brand is not a physical thing, but the relationship between consumers and a product or service.

On this blog, product names, product logos, and the products themselves ARE NOT BRANDS. They are accessories to your relationship with a customer.

Few products really make a statement about its user. HUGE budget products can become a flag. Flag? What do I mean by a flag…well, carrying a Heineken at a party is a flag that says you’re sophisticated, or in dating terms MATURE. Holding a Corona says relaxation, that you don’t have an attitude…you’re chillin’. The beer you drink says something about you: at minimum it says you aren’t an active member of Alcoholics Anonymous.

You’re probably not playing this kind of FLAG branding game.

Often I see the word brand bandied about as synonymous with logo. Some brand managers treat their logo like a sacred flag. I saw an off-colored logo on a weekend sales brochure and the brand manager said they didn’t want to use the brochures…they told me I would NEVER hang an American flag with pink stripes instead of red and they were right. I wouldn’t hang a pink American flag. I wouldn’t buy a pink American flag. But, we were selling fertilizer, not flags. I would have preferred the color was perfect, but I would rather have the collateral SELLING my product than not having SALES material.

This flag notion of branding works for HUGE budget advertising, but it doesn’t scale down to small businesses. For a “flag” to have meaning folks must recognize and agree on what a Corona means, which requires a ton of advertising. Big budget advertising can create meaning that is virtually impossible for small budget marketers to garner outside of a very small niche audience. Corona becomes a flag that says, “I’m cool” but without using the word “cool” and seen as cool to a wide variety of people.

Flag branding, being able to turn your product or logo into a meaningful flag, is not a viable strategy for most advertisers. If you have that kind of budget, the rest of this book is important. But, if you don’t have anywhere near that kind of budget then what follows is even more important, because every single touch you have with your dear customer is meaningful and can substantively affect your relationship and their likelihood to buy again.

If a customer or prospect interacts with your product or your communication and is more likely to buy your product or buy your product again you are building brand equity. This is often mistaken as likeability. I have nothing against likeability. I just don’t think likeability should be an overriding business objective. Remember that nice guy in your high school that all the girls liked but none of them slept with? He may have been liked but his brand equity was squat because he could never close the deal. When Ogilvy said that advertising is a seduction he is talking about getting laid, not endless flirting. If you aren’t getting laid you aren’t seducing your prospect. If you aren’t getting sales you aren’t building your brand you’re merely buying media.

I suggest you think of the word “brand” as the likelihood for a customer to do business with you, again. In the next two chapters I’ll discuss nurturing a relationship with somebody you’ll never know personally. Then, in chapter five I show you how all branding schemes are basically the same and how to use these constructs to increase retention for big and small businesses. But, I’m not finished discussing misinformation about branding.

Branding is big business. Millions of dollars of custom and syndicated research is sold in the name of brand planning. If somebody sold you research or a branding process that didn’t generate more profit than it cost…I’m sorry. But, don’t throw the baby out with the bath water. There is value in branding, there’s also a ton of money wasted in the name of branding.

Before a client spends money on research I like to agree on what actions we will be taken based on the possible findings. I trust sales data more than I trust most tracking studies that report awareness levels. Tracking studies are where target customers are polled at regular intervals to measure product awareness, awareness of advertising, or to discern who’s considering your product. Neat, but I’ve rarely seen profitable steps taken from tracking data even when glaring insights were screaming to be used. A notable exception was working on Mitsubishi with planning guru Jeffrey Blish. Usually, I see tracking data used to justify marketing inefficiencies. Our sales are down? The whole category is down!!! I’ve seen millions of dollars spent a year so that when sales go down somebody can reply with confidence that our sales dip is consistent with the category average.

Measuring metrics is how research companies make money…that’s what they sell. Their primary job is to sell you on the importance and value of their research. When your advertising agency recommends a research company, Chances are it is owned by the same holding company as your advertising agency. For instance, BBDO is owned by Omnicom. Omnicom owns over 300 communications companies, plus DAS. Never heard of DAS? DAS is their company that helps cross sell clients between Omnicom companies. At BBDO, if I were to recommend 3 research vendors to a client, it was an unwritten expectation that at least two of them be Omnicom companies. Same with branding companies, and for good reason: if Cingular hired a branding company that wasn’t an Omnicom company they would likely undermine our efforts and elaborately detail exactly what we were doing wrong…making Cingular more likely to switch advertising agencies.

Finding problems with your brand is going to happen even if the branding company is an independent and not out to undermine your ad agency. Why? Because if your brand is all-good, then they can’t sell you any more services. Have you heard the expression “never take your car to a bored mechanic”? A bored mechanic is hungry for work and likely to find things wrong with your car. A branding consultant gets more money by finding things wrong with your brand so they can dive down into those issues and help you.

Research should be treated with skepticism. Research is an interpretive tool. After we launched Rollover Minutes, our second round of commercials featured a dance troop that made music on a variety of props in an engaging way with placards that touted the value of Rollover Minutes. Our market-share went up. The ads worked. The research company conducting the tracking study, a company not owned by Omnicom, said this execution was a waste of money—one of the worst ads for the wireless category in recent years. I asked them to explain our increase in sales and increased market-share. They said it was on the strength of the product offering, of Rollover Minutes. Here’s my take: the research was a telephone-interview study. The dance troop spot had very few words in the spot. When research participants were asked over the phone if they recollected a TV commercial with dancers drumming on unusual objects they said, No.

Conversely, we had a spot with a cute dog that would rollover every time the announcer said the word “rollover” in his voice-over. This spot scored off the charts according to their research methodology. The word “rollover” was said 17 times during a 30 second commercial. Customers remembered the commercial and stated over the phone that it made them consider shopping Cingular. Despite sales being flat, the research company released a press release stating this was the best commercial the wireless category had seen in years. Bunk! This spot just happened to test the best against their measurements. We beat the test. We scored an A, but that didn’t make us money.

I’m skeptical of consultants with fancy formulas that derive brand equity. I should know. I’ve been one of these consultants. I’m registered to interpret data on Millard-Brown’s BrandZ study, which is far better than most black-box methodologies.

I’m a huge fan of data but often, general category studies give a marketer as much data as they will ever wisely use. If your sales are plummeting and it isn’t a seasonal deal…get hustling. I don’t care what’s happening to the rest of the category.

When I started my own research company I eventually implemented a policy of charging $1,000 if I could talk a client out of research. I wasn’t a great salesman. Often small companies would come to me wanting to invest $20,000 in four focus groups and I would talk them out of doing research. I still wanted to be compensated for my value but many prospective clients would balk at this. So, with those clients, I became a great salesman…whatever they said they were interested in is what I told them they needed. I stopped doing this because I couldn’t charge them enough for my upset stomach.

Hiring a consultant can be a great way to get somebody else to do your homework. I’ve been that consultant. I’ve been doing other people’s homework since the 8th grade at John Burroughs Jr. High School when Rachel of the Miller twins batted her eyes at me. Rachel, I’ve learned a couple things since I was 14. Next time I’ll charge you.

The successful entrepreneurs I know don’t view digging through data as work. They are driven to know, understanding data is part of the processes of knowing. They either enjoy understanding the underlying dynamics of their projects or they simply can’t sleep if they don’t understand something.

Branding is about planning your customer’s experience, about thinking with the end in mind. Branding is often referred to as big picture planning, asking where are we now, really. Then, where can we be and how do we get there. However, in order to do this kind of planning we have to have a road map of the territory.

To build your Legend Platform, please click here.

To skip directly to backend marketing, click here.

Stop reading and click one of the above links. Thank you.

Thursday, September 28, 2006


NOT THIS DAVE NAVARRO-->
To listen to OUR Dave Navarro from Tuesday night, you must have the bridge number 938678...PLEASE NOTE: after you enter your info, the top of the page has a confusing form asking for members to sign in...just scroll down the page and you'll see the recordings, then click on the play buttons. Thank you.
  1. To listen past conference calls online, go to the following link: http://freeconferencing.liveoffice.com/free-conferencing-recording.html
  2. Enter your information along with the bridge number and this logs you in and takes you to the page with the recordings...just scroll down and look on the left (please ignore the blanks asking for phone number here)
  3. Click on play button > to listen, or download the MP3 to your desktop

Saturday, September 23, 2006

To listen to Tellman Knudson, Ken McArthur and T.R. Goodman talk about their Branding Legend Platform, you must have the bridge number 938678...PLEASE NOTE: after you enter your info, the top of the page has a confusing form asking for members to sign in...just scroll down the page and you'll see the recordings, then click on the play buttons. Thank you.
  1. To listen past conference calls online, go to the following link: http://freeconferencing.liveoffice.com/free-conferencing-recording.html
  2. Enter your information along with the bridge number and this logs you in and takes you to the page with the recordings...just scroll down and look on the left (please ignore the blanks asking for phone number here)
  3. Click on play button > to listen, or download the MP3 to your desktop

Wednesday, September 13, 2006

Win one of two free passes to...

Think Two Sales Ahead
Atlanta October 6-8

HERE'S HOW TO WIN...
1) Listen to Mark Joyner's call by clicking here


2) DEMONSTRATE your learning by submitting a TOUCHSTONE for my seminar Think Two Sales Ahead in comments below


3) Tuesday night we announce the winner*


Listen to...
97 Minutes of Mark Joyner training,
simpler than you have ever heard! This is new material you haven't heard!

Listen to how he and I attempt to nail a winning TOUCHSTONE. We couldn't come up with a zinger. We need two! I need two touchstones because I'm going to split test these when the seminar is a home-study course.

The Great Formula
Step 1. Create "The Irresistible Offer"
--This is where I'll use your TOUCHSTONE
Step 2. Present it to a Thirsty Crowd
Step 3. Sell Them a 2nd Glass

A secret celebrity judge will pick the two winners!

*Winners will be announced on Tuesday's teleseminar...
9/19 at 9pm Eastern / 6pm Pacific
Dial-In to the Conference (712) 432-3000
Enter your Bridge number 938678

Enter your submission as a comment below this blog. You may enter more than once.

*EACH Winner receives 1 pass to attend the conference, and ALL the bonuses including David Garfinkel's Copywriting Templates, a $1497 value!

If you have the skill to write a great TOUCHSTONE you have the talent I want at this seminar and I'll give you not only a scholarship, but I'm buying you the greatest tool for learning copywriting...with templates writing killer copy is as easy as filling in the blanks.

Here's where I got...you'll learn more on the call...
Mark Joyner says that to become a wealthy entrepreneur you must start with the 2nd Glass in mind, that every great fortune was based around the selling the 2nd Glass. Maybe the 2nd Glass should be part of the TOUCHSTONE for
Think Two Sales Ahead. I DON'T KNOW.

I NEED YOUR HELP!!!


Now let's learn together with Mark Joyner...please click here
.

Tuesday, August 29, 2006

If you are working on your Legend Platform then you will want this special report

Here's the example were using for tonight's call: Jim Katsoulis' Legend Platform

Jim Katsoulis is tonight's special guest and you can see his amazing product here.

To listen to my call tonight with me getting dropped off and calling back as a participant, or me with Dave Navarro, you must have your bridge # (938### [check your email for last three digits]) from my emails inviting you to listen...PLEASE NOTE: after you enter your info, the top of the page has a confusing form asking for members to sign in...scroll down the page and you'll see the two recordings, then click on the play buttons. Thank you.
  1. To listen past conference calls online, go to the following link:
    http://freeconferencing.liveoffice.com/free-conferencing-recording.html
  2. Enter your information along with the bridge number and this logs you in and takes you to the page with the recordings...just scroll down and look on the left (please ignore the blanks asking for phone number here)
  3. Click on play button > to listen

Sunday, August 13, 2006

Ever get an affiliate link to save money?

Tom's Wake 'em Up Professional Speaking System retails for $1597 and I wanted to save the 20% he pays as an affiliate commission. Then, I found a website that allowed me to save 35%, then I found a site where I paid $757. Now, here's a link to only pay $497...

http://greatinternetmarketing.com/backofroom.htm

Saturday, August 05, 2006

THE POWER OF NEGATIVE PUBLICITY

You are a reader. In an attention economy, I can make a living if I hold enough eyeballs. I'm hoping you're a writer that will write about me and bring more eyeballs here. Thank you.

It is in my higher interest to be entertaining. I had to remind myself that negative publicity is very entertaining.

Ever read CrapAuthors.com? These jokesters take pride in their ability to destroy a book and its author. Last year I had the dubious distinction of being a featured author on CrapAuthors (see link). Of course this happened about the same time I was being slammed on an Internet board where I had been the subject of a feature interview two months earlier (RINF.com). I was scared. RINF was scared and they changed the intro to my featured article to distance themselves from me.

I had heard the adage "no publicity is bad publicity." But, my confidence stumbled as I read comments on boards like:
"...makes a great gift for someone you dislike."
"I would use this book as toilette paper...but I'm afraid my ass would give me hemorrhoids in protest."
"...the literary equivalent to nails on a chalkboard..."

My sales had been steadily rising but these words would surely grind everything to a halt. I had heard the adage "no publicity is bad publicity." But, I didn't truly know it would work for me.

A couple days ago I made a goof and sent an email to my entire list that was meant for a list of 60. I addressed about 4,000 people as "Dear Non-Buyers" Woops. Not only was this rude to folks who had just invested in Think Two Products Ahead, it was a notweworthy error that made a few online marketing boards. To those authors...THANK YOU!

I was scandalous.

The title of this essay let’s you know what happened…my sales went up. I mean way up. I had been averaging selling 20 books a week. I sold 300 books the week the Crap Author review went up, more than any other promotional stunt I had yet to pull off.

Here’s how I handled this media event—I fought back. When somebody made a vacuous criticism of my book, I asked my detractors to elaborate their perspectives. If I didn’t hear back, I’d spell-out their inaccuracies.

I used the opportunity to email other authors and explain what was happening to me,--In the following three weeks, I was invited to contribute essays to two books that were published this year.

In replying to readers, I learned that harsh criticism encouraged my fans on those forums to step forward and plead my case. Readers would plead my case when I kept my replies short and SWEET. The testamonials of these fans outweighed the criticism of my detractors.

I made mistakes. I learned to take the high ground. When somebody sassed me and I was sassy back, my quote haunted me from site to site. Google is a powerful tool allowing me to indentify possible target audiences. However, Google also allows spurned readers to locate where I'm currently posting.

Allow me to recap, by being the focus of extreme scrutiny, my immediate sales went up and I’ve secured future exposure. Not bad. Publicity is good. Bad publicity may be even better. But the important lesson is to stand up tall when there is a media event going on. In hindsight, the smartest thing I did was to recognize and call out a media event. I went around emailing folks about my media event which helped sustain, validate and actually increase my media event.

In an attention economy, readers are gold, regardless of what they are reading about you.

Thursday, August 03, 2006

What is iT?

http://greylodge.org/gpc/?p=558

Poker Without Cards was downloaded over 300,000 times, but less than 500 copies sold.

I created a buzz, but no list and no money. I was spreading The Bucky Virus, a virus that Google suggests died. I could worn you, This Is Not A Game.
Lesson 1) Avoid negativity.
Lesson 2) Careful of labels.
Lesson 3) Cheeky doesn't play in email.

I really wasn't thinking. I wrote an email that I'm now catching a ton of well deserved excrement. I sent an email to folks who hadn't purchased Think Two Products Ahead saying "Dear Non-Buyers" with a subject of $0 Book, First 100...

I wasn't giving away Think Two Products Ahead. I was promoting my first novel.
http://greylodge.org/gpc/?p=558

What we project is what gets reflected to us. I received some nasty emails. All of which I replied to with apologies.

I'm surprised people were so upset.

Some friend shot me an email directly with "What were you thinking?" I owe them thank you notes.

One person suggested I write about what we can learn from the pornography. I'd like to honor that request herein...
I'm not above taking lessons from wherever I can. The porn industry drives new technology platforms like VCRs, DVDs and this is happening right now with PSP. If I were launching a new technolgy platform...I'd align myself with the major porn players to make sure my platform played their smut.

You see, I'm in this for the money. Unfortunately, my head wasn't on straight and I goofed. I'm sorry. I wish I HADN'T BEEN a downer. Folks took offense to being called a non-buyer, going on at length at what they bought from other folks.

WOW! I hit a nerve. Houston, we have a problem.

Consider this fact and then read Bill's quote from 13 years ago: *Media Week reported that in 2004, 99.9% of complaints about TV, other than the Super Bowl, came from one source. Meidaweek.com, December, 2004

The truth is, the majority of people are very reasonable. They don't write letters when something offends them on TV. `Cause reasonable people know that IT'S JUST F -kIN' TELEVISION! And not only that, reasonable people HAVE A LIFE!'[note: 'kin' above is for fragile standards] -Bill Hicks 1993 Quoted from Love All The People

I'm wrestling with my negative optism.

I want to make more money. I like money. I'm a money magnet. I can be sarcastic or rich but its tough to be both.

Peace be with us all.

Thank you for your considerations.

Ben

Sunday, July 16, 2006

Farewell Blog...

I thought I was grand at creating an online marketing dump. I was mistaken. All of these are legitimate companies dealing in regular products and services, but they didn't think their domain names through before going live...

Need a whore? Or, are agents whores? Yes...
1). A site called 'Who represents' where you can find the name of the agent that
represents a celebrity. Their domain name is: www.whorepresents.com

Dissatisified with your gender?
2). 'Experts Exchange', a knowledge base where programmers can Exchange advice
and views at: www.expertsexchange.com

3). Pen Island at:
www.penisland.net

This makes me see the word Therapist in a new light:

I can't make this stuff up...
5). Italian Power Generator Company
www.powergenitalia.com

Some words shouldn't be put together...
6). And now, we have the Mole Station Native Nursery, based in New South Wales:
www.molestationnursery.com

Where do you pee?
7). If you're looking for computer software, there's always
www.ipanywhere.com

8). Welcome to the Cumming First Methodist Church. Their web site is
www.cummingfirst.com

9). Then, of course, there's these brainless art designers, and their whacky web
site: www.speedofart.com

10). Want to holiday in Lake Tahoe? Their tag line is Go Tahoe:
www.gotahoe.com
I hope you enjoyed our online marketing dump...

Ben
www.ThinkTwoProductsAhead.com

Friday, July 07, 2006

So I'm not good at doing this daily.

I'm heading back to Atlanta and then to find my home in New England.

I'm emailing with Liz again. :-) Am I such a sap? Yes, I like the smileys. Yes, I miss Liz. I love Liz.

Sunday, June 18, 2006

New Blog

Colonix is worth the trial.

Above is where I'll be posting. However, this site is worth a look. http://www.marketingbrainfarts.com/

Brilliant. That's great thinking.

Tuesday, June 06, 2006

Hello friends,

I finally feel somewhat balanced again after 2 months of charging.

I launched ThinkTwoProductsAhead.com which has not had the windfall profit I had hoped for, but I'm becoming friends with many big players in online marketing and this next week some real money should materialize.

I say real money, and yet the site grossed over $9,000 in less than two weeks.

I get about 1/6th of that. Next week, some say we should gross $30k. We'll see. Some folks expected us to gross over $200k. It was easy for me to dream of that the day before we launched.

I was asked to speak at T. Harv Eker's World's Greatest Marketing Seminar, which was an honor, but it also meant that I had to go to NJ and do a training of his, which was fantastic, but something I hadn't budgeted time for the week before I owed Wiley my book.

Millionaire Mind Intensive is worth attending, and you can go for free if you tell them I invited you, just give them my referal #397879.

Amongst all this, my tennant in Tampa, who is a partner on my house there, tells me he's had back surgeries and that the house is in foreclosure. I'm just getting that cleared up today.

The house has equity, quite a bit. If anybody wants a $220k house in Tampa for $186k, please let me know ASAP, otherwise I pour some money in and sell it retail.

If I've been a little distracted lately, that's some of what's been on my plate. That and Liz moved away to Connetecuit. Who's Liz? She's the one to whom I wrote my love story Poker Without Cards.

Problem was, she didn't see the love story. I elaborated about the love story in The Art Reid Story. So it goes.

Busy, busy, busy? No. real shit. real life.

Friends have helped me power through these last couple months.

Thank you!

Ben

Monday, June 05, 2006

The Institution of Marriage

How is it that 2 People wanting to be married harms the institution of marriage? I thought it was divorce that ends marriage - not more marriages.

I have been listening to CSpan and the Senate hearings today and I am just about ready to purge. You can't blame all the divorces and breakups of marriage on the Queers, we don't have that much power. Thanks for the consideration, but there is NO F'-IN Way, could we cause all that.

All the things they say we "HO - MO - SEXUALS" are threatening are really all the very things we want. Protection of ourselves and our families, encouragement of loving, long term relationships.

THIS MARRIAGE PROTECTION AMENDMENT IS CRAP!

Thank you for letting me get that off my chest.

Monday, May 29, 2006

Here's a great link:
http://www.simpleology.com/webcasts/benmack.php

Just zip past the sign-in free stuff and get into Simpleology. Got to recordings...then May24th click on MEEEE, yup I'm interviewed. Yay!!!

Now, try that free Simpleology stuff, it works!!! I guarentee it.

Sunday, May 28, 2006

I got stressed. We launched. Now, I'm better. I'm tired and I want to come home. I had a little drink about an hour ago and it went straight to my head. Okay, I didn't drink this morning. I'm just tired of rushing for others.

I posted this in Joyner's Simpleology because I mean it...

Geurrilla Thinking
Guerrilla Marketing is a frame of mind. Jay Conrad Levinson popularized the term Guerrilla Marketing, but he attributes the term to somebody else. I don’t care who said the term first—Jay gave context to the term “Guerrilla Marketing” in the 14 million Guerrilla Marketing books sold in over 42 languages.

Most people engage his texts by looking for lists of tactics. In any of his Guerrilla Marketing books you’ll find such lists. Use these tools. However, the values behind the list construction may be the most valuable part of the Guerrilla Marketing.

I loved Levinson’s The Way of the Guerrilla and Levinson’s Guerrilla Creativity. These books don’t have the long lists of the tactics that his better selling books have. I’d like to suggest that every reader of Guerrilla Marketing will get better use out of Levinson’s tactics if they read Levinson’s philosophy. Guerrilla Marketing is a frame of mind, not saving money on a specific assignment, but about living a more effective life.

Work is one facet of life. Jay is a genius. One of the first things he figured out was that he didn’t want to work five days a week, see what I mean…Genius. If you have figured out that you don’t want to work 5-days-a-week-for-the-man then you’re a genius, too.

Guerrilla Marketing will help you with your corporate job. The Way of The Guerrilla helps you apply these philosophies to your entire life and create sustainable income outside of the traditional corporate structure.

It was Levinson’s approach to living and thinking that inspired me to write Think Two Products Ahead.

Thank you Jay!

Your friend and admirer,

Ben

Wednesday, May 24, 2006

All clogged up and no place to go.

After being on the road for a week, I had to stop my routine midway through because late to bed - early to rise can make one run like hell trying to get to the closest public restroom, and to say the least, exploding publicly is not my favorite thing to do.

I don't know what it's like in the Men's Room - I am guessing there are high fives all around and lots of "your sh-t stinks man!" but in the Ladies' Room we are more discreet, you pray someone doesn't walk in and when they do you pray they hurry up and flush cause you can't hold it no more. AND if you hear something coming from another stall - you just pretend you didn't and hurry your sweet butt out of there to save the person from having to see you if they come out of the stall while you're washing your hands. AND if you're the one in the stall you flush at least twice before exiting to throw the other chicks off the trail that it was you making all those "NOISES" in the toilet.

The directions really don't prepare us if we have to stop midway through, so I am guessing that I just restart the 5 days plan again, so that I'm not left in KNOTS!

But what ever comes out - it will be worth the wait!

Mich

Monday, May 15, 2006

It's the TEA.

The tea in the Colonix package can kick in the pooping and knock the crap out of you. Saturday was one of those days for me. But let's not talk about that.

The Ol’ Zeigarnik Effect

The Zeigarnik Effect is said to be the most powerful tool of Direct Response marketing, advertising engineered to elicit an immediate response. Direct Response techniques are employed in infomercials, in spam email and letters asking you to send a check right now. Direct Response employs unabashed persuasion. Carl Rove began his career in Direct Response and applies the techniques of Direct Response to his political strategies.

I asked persuasion expert Blair Warren to teach me The Zeigarnik Effect. Blair said, “Ben, people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.” I asked if that was the essence of The Zeigarnik Effect. He said it was the antithesis of The Zeigarnik Effect. That stumped me. I asked what the opposite of people doing anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies. He didn’t answer.

“Ben, you should know this. You grew up as a kid magician. What was it like when you bought a magic trick from the magic store?” I told him I had bought a 9-inch silk hanky just last week. “No, Ben. I’m not asking about a prop for magic, I’m talking about buying a magic trick, purchasing a magic trick that had you fooled and you had to buy the trick to learn the secret.” I had to think about that for a while. It had been a long while since I bought a magic trick to learn the secret. Then, it dawned on me. The last magic trick I purchased was The Invisible Deck.

Blair asked me about the experience. I told him that the magic store employee had asked me to shuffle an invisible deck of cards and to remove a card and place it up-side-down in the deck. He then pretended to meld the invisible deck with a real deck and my card was up-side-down in his deck. “Ben, what happened after you purchased the trick?” Well, I ripped open the instructions and was extraordinarily disappointed how simple the trick actually was.

“Did you ever buy a magic trick and wait, say, a day or two, before reading how the trick was done?” Never. “Why not?” I couldn’t wait. “Why not?” I needed to know how the trick was done. I wanted to be able to do the same trick. I wanted to be amazing. “Was buying the magic trick a form of the magic store encouraging your dreams?” Yes. Is that what the essence of The Zeigarnik Effect, to encourage somebody’s dreams? “No.” What then? “Human nature – even the most extreme examples of persuasion such as suicide cults and mass movements – are based on the most basic of human desires. Just as magicians can perform miracles using mundane principles, powerful persuaders shape the world in much the same way.”

Are you saying the world is controlled by secret ultra-powerful magicians? “Ben. You sound paranoid when you talk like that. No, I’m not saying that. I am saying that people who have something to gain will often employ whatever they can to get what they want.” Blair, isn’t that the same thing? “No. Magic implies that there is some supernatural power employed. The Zeigarnik Effect simply exploits the basics of human nature.” The Zeigarnik Effect empathizes with people’s passions, exploiting their dreams and fears and whatever they feel strongly about? “No.” What then? “If you wanted to remember ‘encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies’ how would you do it?” I’d make a mnemonic. I’d look at the first letter of each phrase and see if I could make a word: encourage, justify, allay, confirm, throw…e, j, a, c and t. ejact. I’d think of ejaculated and that would help me remember ejact and that would help me recall the list. “Well, our mind has many tricks like that. For instance, using the word ‘because’ has been proven to be more persuasive than giving a solid justification that doesn’t use the word because. Our minds are hardwired in certain ways that a professional persuader can exploit.”

I asked him if he was going to teach me The Zeigarnick Effect or not. “Ben, I’m trying to prepare you. Like the magic tricks you have paid for in the past, the secret will be disappointing.” Then disappoint me already.

Jay, I wrote a letter to the editor, you. You printed my letter and titled it, “The Ol’ Zeigarnik Effect,” a term I failed to define. After my letter you expressed interest in knowing the secret. I may be a dick for teaching you this way, but I don’t mean to be. I emailed an offer for coverage on a variety of persuasion techniques. You replied back that you wanted to know The Zeigarnik Effect.

Jay, human beings have a need to know. The Zeigarnik Effect demonstrates that people are motivated by incomplete information. At the next party you’re at, half-way through the party walk past a girl and say to her, “I overheard half of your conversation earlier and I really agreed with what you were saying.” $10 says she’ll break away from that group and come ask you what she said earlier. She’ll be dying to know. If you want to be a jerk, start putting on your coat and tell her you’d love to tell her but you’re running late and to call you.


If I had simply emailed a sentence about incomplete information, you would have dismissed this idea. People are more motivated to learn and remember incomplete information than when something is given to them directly. The process of building suspense, of dividing information, increases the audience’s titillation and makes them more likely to buy or take whatever action they are directed, or at least to give you more of their attention than they would have otherwise. Many times Direct Response advertising will build up a person’s fear, making them feel incomplete and at risk until they purchase what will assay their newfound fear. To learn more, visit www.BlairWarren.com

Thank you for your considerations.

Ben Mack
Recovering advertising executive and author of Poker Without Cards.

Saturday, May 13, 2006

"It did sound a little wet, there didn't it?

Right at the end!

Oooh! Heh heh heh.

Let's have a smell all right?

Oh, everyone likes their own brand, don't they?

Oh, this is magic! Hmmm, wafting, wafting.

Ok, analysis. Ooh, smells like carrots in throw-up!

Oh that could gag a maggot! I smell like hot sick... a$$ in a dead carcass!

Even stink would say that stinks!

You know when you go into an apartment building and you smell the other people's cooking on each floor and you go "What are they cookin'?"

That, plus crap! "

~Fat Bastard

Several people would say I'm full of it...

How right they are!

I must be dumping 6 or 7 times a day.

I don't know if there will be anything left of me at the end of a month.

And alas...I'm running out of Fat Bastard material.

The Goldfish have been tamed

So I thought mixing the morning's powder with warm water would make it mix better... but it does not. So if you want to keep the goldfish sized clumps out of your morning routine, then stick with cold water.

On the Road Again
Well, Ben, thanks again for the invitation to participate, I mean who wouldn't want to be doing a colon cleanse when they'll be travelling 10 of the 30 days ... whoo hoo. Nothing like sitting on an airplane and having your stomach go... errrghhh ug ug. It's a perfect time to become anal retentive, let me tell you.

ON A POSITIVE NOTE --- to be honest, I am not experiencing anything severe, I get a couple of extra poops first thing in the morning and the rest of the day is easy (thank goodness). AND, UNKNOWINGLY, I really do seem to have more energy. I am not a big caffeine drinker and haven't had too much this week, but I am up and awake until late in the night like I have had 3 espressos from Starbucks. But it's NOT a jittery Vivarin-like state, but honestly awake and alert. But as soon as I hit the pillow, I am down for the count. It's a pretty good feeling.

Well, since it is early morning (West Coast Time) I must depart... Doodie calls!

TTFN
Mich

Wednesday, May 10, 2006

"First things first, wheres your shitter!!!

Im not kiddin, i got a crap on deck that could choke a donkey!

Corn?

I dont remember eating any corn!

Oh, hello...pardon me i had a turtle head pokin out!"

~ Fat Bastard

The funny thing is, I don't remember eating corn...

Funny sh*t is happening down there.

I've never looked at my crap like this before, but I sure feel like a million bucks!

At this rate, by the end of the month, my sh*t won't stink!

Cheers,

Mike

"Toot Moist!

Toot Moist!

The wonderful surprise where you got no stinkin' choice... "

(Okay...that's supposed to be sung to the tune "Tute Sweet" from Chitty Chitty Bang Bang.)

I'm making a humiliating confession...

I'm Mike Morgan and I occasionally..."off gas."

Except today was somehow different because...

I soiled myself!

"Hey, diaper lady! Here's my diaper. I think I might have pinched one off too soon. Oh I... I left a rosebud in there for you."

Good thing I think two craps ahead and I had a change of clothes at my office.

Sheesh, I'm letting it all hang out on this damn blog...

Curse you Howard Campbell!!!!!!

Love,

Mike

Tuesday, May 09, 2006

My Day 5

Life is continuing as normal - no great weight change or impact. HOWEVER on Day 5 you do have to switch to the full scoop and I didn't get it as dissolved as I wanted. Ben - I am working on a joke from this one... because I have to tell you I thought I was swallowing a goldfish this morning.

I am on the road all day tomorrow... so I will skip my Tea tonight and my dose in the morning - I can't be 'running' when I'm on the highway.

Other than the Goldfish incident this morning, I would say the actual events, taking the stuff and the processing hasn't been that hard. But whenever I read Ben's post I have the instant need to hit the can? Are you putting in some subliminal toilet commands?

I'll be back in a day or two to tell you how it's going... so to speak.

Meantime - if you want to see some of my prior rantings... my blog is Unbloggable :-)
Day 8
Aok on the Colonix front. My stool is slimy.

You know I'm on the look-out for crappy images and the image to the right was shared with me and while it is dated, the Dow Jones has rebounded from this low, I think there are a number of crappy numbers floating around.

Two Crappy Things I'd like to discuss...

1) If the 33% who approve of Bush came from the 49% who voted for him then TWO-THIRDS of the people that voted for Bush think he's doing a swell job. Hello!!! That's HUGE and not discussed. Who can possibly save us from this grevious misconception?

2)
Stephen Colbert from the 'Colbert Report ' roasting Bush, his
administration and the press. Beautifully framed and executed,
great use made of double binds, metaphor, and basic neuro
linguistic programming principals.

part a
http://www.youtube.com/watch?v=lcIRXur61II

part b
http://www.youtube.com/watch?v=HN0INDOkFuo

part c
http://www.youtube.com/watch?v=rJvar7BKwvQ

I hope you will check out the links above and listen and laugh.

Ben
thinktwoproductsahead.com

Sunday, May 07, 2006

Day 7 on Colonix
no runs, neither to the bathroom nor while in there.

I'm reviewing Mike Filsaime's Butterfly Marketing launch interview on Simpleology where he credited Mark Joyner for developing so many of the techniques he utilized in the creation of the manual and the software.


More and more I learn what influence Mark Joyner has had on the Online Marketing Community. How much of it can be seen in this free DVD?

P.S. the picture is of me at Train The Trainer.

Saturday, May 06, 2006

I've been running to the bathroom for 24 hours now. Not pretty. Doesn't smell good either.
in the mean tine, getforgiven.com just launched...Michael, it aint perfect but it's up. aron needs to work on TTPA before making your masterpiece beautiful...folks, Michael wrote the copy on getforgiven.com
Day 3 Begins for Me

Ok, so far so good, no interesting developments, so I guess that's good. I haven't had any painful experiences and moving around with no 'emergent' needs. Water is your friend though! DRINK UP !

Mich

Friday, May 05, 2006

Mark Joyner is shaking things up. Have you seen his revised site? New registration is required to keep getting the emails.

Mich, way to go!!!

Michael, melting? Wow!

You all know why we're doing this right? Wold domination.

Stewie Griffin
The Winter of Spengler’s Discontent
By Ben Mack

Oswald Spengler predicted a protracted winter in The Decline of The West. Spengler wasn’t alone in his depiction of a distopian society where fashion reigns over utility, luck is dominant, bureaucracy squelches progress and the rich have a firm hold on the reigns of an incipient global culture. Spengler was one of the first to be taken seriously.

Stewie’s Guide to WORLD DOMINATION [sic] is a ray of sunshine for a winter day of our decline. In Spengler’s seasonal taxonomy of decline, winter is the final phase. Spengler writes that one cue of a culture in winter is an increasingly authoritative government. In an authoritarian government, clearly stating your perception is not a fiscally sustainable option.

“…if I were to confess to knowing that the entire enterprise is a sham, then that delicious stream of cold, hard cash that appears under my pillow following the loss of a tooth gets suddenly cut off, doesn’t it?”
--Stewie Griffin
Transcribed by Steve Callaghan

Spengler separates culture from civilization. Yes, the two are intertwined, but culture reflects the people while civilization reflects the aspirations of global domination, requiring increasingly authoritarian leaders who represent power rather than being powerful on their own. A culture of war masks itself in fashion and subverts education into specialized academic philosophy with obvious discrepancies from reality.

Stewie calls out that the basis of American education, the three Rs doesn’t represent three Rs: Reading, wRiting and aRithmetic. Stewie suggests that we might be better served by the acronym W.A.R.

“there’s no country that likes ‘W.A.R. more than our own…blame the Boss Hoggs of the world who got the whole enterprise off on the wrong foot with this ‘thre Rs’ nonsense.”
--Stewie Griffin

Spengler predicted a focus on lavish sport entertainment as the final cues of the closing of culture and the domination of civilization, where work looses meaning for the affluent as sports becomes the substitute for meaning in one’s life. Stewie deftly reveals both of these cues at once as he discusses a typical civilization workplace.

“you are rotting your brain…find yourself having to alternately ask and then answer the terribly probing and provocative question, ‘Did you have a nice weekend?’ forty-seven different times. And let’s face it: Despite the fact that most of the replies should fall along the lines of, ‘Well, I spent most of Saturday and Sunday trying to ignore the loveless marriage and spoiled brats I’ve surrounded myself with while being tranquilized by the narcotic of back-to-back-to-back NFL football in order to keep myself from pondering the very real possibility that I might be gay.’”
--Stewie Griffin

Stewie is a ray of light, warming our winter day. Spengler holds that winter is devoid of symbolic art. In a civilization’s winter art is replaced by a meaningless fashion dialogue. Stewie staves off the meaninglessness of our encroaching civilization by disseminating symbolic art about our civilization in Stewie’s Guide to WORLD DOMINATION, Helped into print by Steve Callaghan; Perennial Currents, 2006.

Thursday, May 04, 2006



HEY! I'm the incredible shrinking man!

I've lost 4 pounds since Sunday!!!!!

And it's not all crap either, I'm melting away the fat.

Since I changed my addiction from racing bicycles to internet marketing I've gained a few pounds. (Did you know sitting behind a desk 10-12 hours a day burns less calories than a 40 mile bike ride?)

So I decided that this cleanse would be the catalyst to getting myself back into fighting shape.

It's working.

Can't wait to try on the thong I grew out of...

First Dose Down...



Thanks for the encouragement Ben-zo :-) The deed is done and I have created a chart to mark my weight and body fat - just for grins. Of course it will help that I can't imagine doing this cleanse and stuffing myself full of the crap I usually choose. So it's off to cleaner living for a while, too. Why not get the most of it, eh.

What happened to the other shi**ers out there. Nothing to report? C'mon spill your guts...

TTFN
Mich

Wednesday, May 03, 2006

Day 3 Recap
Mich, you have nothing to fear. I had four dumps today. Each came out faster than normal. I can begin to see a new consistency in my stool. There is a change in pattern.

A brand is a pattern.

"A pattern has an integrity independent of the medium by virtue of which you have received the information that it exists."
--R. Buckminster Fuller
Synergetics

"A brand has an integrity independent of the medium by virtue of which you have received the information that it exists."
--Benjamin Garth Siddhartha Mack, aka
Ben Mack
Online Marketing Dump

The night before the beginning of the big cleanse

... OK, the Colonix kit arrived today, and I am getting a little nervous about tomorrow. Ben's lived to tell about it, so why should I be so nervous. I do have dark brown eyes & have been told I am full of sh*t for years and years, I'm sure that's part of it. The other side is that I have thought about this for months, and didn't move ahead until the chance to blog about it came to be.

Which makes it even stranger that fiction, as the truth always is.

So tonight I am having a few extra glasses of water, so I am ahead of the curve, I hope ... and tomorrow morning, we'll see.

Night Night my friends.

Michelle
Day 3
recap of day 2 on Colonix: 4 Dumps; no worms in stool, no shrimp like object.

Observations...My crap smells less and exits my body easier.
I have increased energy, sometimes bordering on feeling high
I am not taking any drugs so I must attribute the "high" feeling to the Colonix kit. Thank you Mark.

But this Blog is about crap...and the link I'm about to show you is my fault. I should have claimed this blog... However, this isn't playing nice... http://thinktwoproductsahead.blogpsot.com/. You see my product name in there? That's not me. I am honored they see this meme as profitable. Thank you for that appraisal. Very kewl. However....

Related...I met a juggler named Mickey many years ago and explained to me the honor among thieves. He was a thief. He would steal from any chain store around with a flicker of guilt. He said folks like him had no trouble stealing from "The Man" but that stealing from a Mom & Pop store was just wrong. Part of why I couldn't be a professional poker player was that I don't have the killer instinct, the desire to dessimate another person and take all they have. You see why I see all this as related?

Tuesday, May 02, 2006

How many marketers need a dump rather than an enema?

I'm sure you've seen a lot of crappy marketing out there. I certainly have.

The fact that most online marketers don't make money clearly indicates they need a marketing enema. That's a complete workover, traffic, message to market, packaging, framing and attitude about customers.

Pretty drastic, don't you think?

Chances are though (if you're reading about our dumps) a good, healthy, relaxing sh*t is all you need. Just a few tweaks here and there will do the trick.

But these small tweaks bring big results.

They feel as satisfying as a good morning poop.

Just be glad you don't need an enema...

Oops...I gotta go

Day 2
2nd Dump...more of a poop. I prepared by loading my backpack with changes of underwear incase the impact of Colonix was going to be more volatile. Tomorrow, I interview Jeff Dedrick and then Kevin Wilke. Both men are smarter than the average bear to say the least.
Day 2
I had a really big dump this morning. No worm citings. No unusual shrimp objects. I feel dehydrated. Must drink more water. Crap, Crap, fizz, fizz oh what a relief it is. This is easier than I thought.

I'm messing up in deadlines. I've been late recently. Maybe I'm pregnant.

We're here to discuss AKS. A dog takes a crap, but you step in _ _ _ _ .

A car's trunk is no longer a box strapped to the back of a wagon, just like a Wendy's brand is not the seared mark on the side of a cow.

Monday, May 01, 2006

Hey Ben,
Please pass this on to the guys ...
Gents,
As you go through this, you're going to have a rough first couple of days - even moreso if your diet has been crap. (no pun ... oh, to hell with it)
Drink tons of water and be sure to get enough rest.
And don't be surprised if you find a worm (I'm not kidding). There are some estimates that 1/3 of the US population has them.
MJ

T Plus 2 Hours.
False alarm. I thought I had to take a dump, but I was wrong.
T Plus 8 Nothing yet. at 20 minutes I take step 2
Mich, Awesome! You'll be a second round to inspire folks who want to try it. Michael Morgan, how's it going? Kevin, having fun? Tellman, you in? Amy/Tom have you taken it yet?

I'm just finishing at FedEx Kinkos. I've been here 4-hours. My manuscript was printing funky. Of course it was. They brought in a Mac expert from another store and it should print fine now so I figure I'm an hour away from ingesting. I feel like I'm in college planning out my shrooms.
me... T Minus 1 Hour and Counting... gar! Zegarnick
Thanks for the welcome. I ordered my "goods" today, and even added the Pro Flora. Hey, I want this to be the best dump ever and I should be well on my my by Wednesday!

The show must go on, so let the sh*t hit the pan.
I'm starting after FedEx. Zeigarnick is unintentional. Gar... Today's the day!!!
Today is the day!!!
Today is likely to be the crappiest day of my life.

As soon as I wake up, I'm taking it. I'm slightly nervous. I have a lot of work to plow through tomorrow. Wow. I didn't expect to be nervous about this. Tom, Kevin, Tellman, Amy, Sam, Lee, Michael, anybody else? Come-on...if you've got Colonix on your shelf, then today's the day to use it. Today is the day! I'll blog as I have results.

Sunday, April 30, 2006

T Minus 1 Day. Tomorrow's the day. Tomorrow is the Biggest Online Marketing Dump in the history of ALL HUMANITY. To join in, just go to your local health food store and ask for a 1-day cleansing product and prepare to strap yourself to the crapper tomorrow.

But first, let's talk about what's free...I'm not just talking about a free report or PDF, I'm talking about a free seminar where you walk away with real skills.
That second one, The List Building Bootcamp...the email says it is 100% free but the landing page says it is free to those who register for another conference. I'm sorry if there is any confusion. But the first link is absolutely FREE. I see this as an amazing opportunity that anybody who is open to making a ton of money quickly should check out. How fast is fast? 90 days. I know how to say yes.

Saturday, April 29, 2006

Can a Story be too real? If you are contemplating this question then please click on that link to better understand Alternate Reality Marketing. This is not a game. This is all about contemplating how Marketing is the Modern Face of Magick.

T Minus 2 Days

Come play with us and we'll all have fun together. This is deep thought. We need more levity. Michelle, you joining up soon? We need our comic relief.

Friday, April 28, 2006

Just back from Harv Eker's Train The Trainer. WOW!!! Harv's company Peak Potentials weaves Buckminster Fuller into their teachings. Beautiful and lovely. Real authentic love integrated into making money. I'm seeing the world differently.

Changing topics...Want to spead love? Please click hear. You'll hear what you read.

We have a partner crime coming onboard to join us here as a contributor to this Online Marketing Dump...You'll be excited and pleased but she won't be here until she stops making love to her wife who she hasn't seen in a week. So keep your pants on. Besides...

T Minus 2 Days. want a visual? Did you read our first blog? Go and buy a comparable product and join us on Monday.

Friday, April 21, 2006

The Angry Marketer Diaries is my new favorite blog. This image has nothing to do with Anthony Blake's fabulous rants...but try this out, please. Which face is smiling? Now slowly walk away from your computer. Things appear differently for you? That's what Anthony's blog does for me. I step away from my computer and things appear differently for me.
T-9 Days until the great online dump...
MOST profitable website of 1997? I'm talking CASH profitable, not gross revenues. What one website far out cashed everybody else without selling a single product online?

That's right...they made obscene money without verifying credit cards or spiffing PayPal! Was PayPal around in 1997? What was the site? Psychic.com . How did they do it? They sold their list. If marketers needed people with 1995 Toyotas, then Psychic.com sent an email saying that they had a new psychic who could give you a reading partially based on what car you drove. Folks would reply and then receive their free reading. Marketers would pay PREMIUM DOLLAR$ for the right kind of lists. Why? Because a targeted list = $$$, if you know what to do. What list do I want? I want lists of people who grossed $1,000+ marketing last year. I have a tool that will explode their business.

Thursday, April 20, 2006

You want more money, now? Immediate reward with no effort! Scintilating claims like this draw the biggest crowds, but how often have you paid $297 for a product and found you still weren't wealthy? I don't mean to burst anybody's bubble but if a $297 gizmo made thousands of dollars they wouldn't be selling it. This doesn't mean there isn't valuable information to be had, it just means there's no magic bean. Or, perhaps the most powerful magic bean is the one inside your head. I'm reading Multiple Streams of Internet Income by Robert G. Allen. "This is the first time I reaveal..." Yeah, well, this is 2nd edition of this book. No matter, the book is a solid overview of Online Marketing. However, overview is the key word here. The last chapter ends with reviewing chapter 9: Ready. Set. Launch. How Fast Can You Go from Zero to Cash? The chapter explains how to create a free or near free website and how to find stuff to sell. Then pay for an ad in an e-zine or rent a list to drive traffic to your site. In chapter 10 we get a super-charged way of making money, joint-ventures.

What do you think of this material? I think it is an inexpensive way to get the bare-bone facts, an overview of Online Marketing. I also think one's own trial and error will account for a lot of lessons. I hope many people feel safer about Internet marketing after reading his book. I also think the folks that are presently making a killing, going from broke to $1M in less than a year aren't discussed in this book.

Those are the folks that fascinate me...the ones that recently went pro or recently made their first million...I can model myself on their behaviors and they will honestly tell me to stop talking about all this sh*t. Tomorrow, another blog on the benefits of crapping and using Colinix on May 1st. Come join the greatest Online Marketing Dump in the history of the Internet!

Wednesday, April 19, 2006

You don't choose whether or not you have a brand. You are a brand. I'm a brand. I also have a couple names that can be viewed as brands, BUT here's where most folks get confused. The brand is not the name or the logo or any of those tangible things.

No, your brand is the likelihood of people to do business with you. How you conduct yourself is part of your brand.

"Brand Advertising" usually refers to ads to raise awareness that don't ask for a sale. While being heard of makes a new prospect more likely to do business with you. This is usually a tremendous waste of money. Few, oh so few examples, of image advertising = profit. Most of those examples are in fashion where there is a 30-60X mark up. People are buying the image.

However, I am grateful for free publicity. Most successful marketers I know are appreciative of free publicity that is neutral or better.

Me? I'm gruff and I occasionally swear and if I see something touching on TV I cry. To some, my behavior is too weird to do business with. That's basically why I left corporateland. But I've always had work freelancing. Why? Because I have a reputation for helping people make more money. Sometimes substantial amounts of money.

I am humbled by successful online marketers. They tend to be gracious and have integrity and have made their own money. They were smart like that. Up until recently I was dumb along those lines. I finally realized the $180,000+bonuses salary/stock options and racket was an abusive relationship. I was working 80 hour weeks make others millions while they boasted about our military victories with words like "take that!" wow. If you talk pro-war in front of me I'll probably walk away. Talking pro-war just turns my stomach. I see the need for military, but celebrating destruction of people is sick. No, seriously, I think civilian war hawks who cheer at battles are really demented folks.

I'll stand by my record. Remember the Yo-Yo fad of 1997 that became a craze in 1998/9? Yeah? Well that was over a quarter of a billion dollars I helped strategize. I was lucky to get to work on a project that took off. And, they were lucky to have me. And I'll leverage my experiences like that for all they're worth.

Why am I talking about all this? Because I received an email from J with whom I shared two conversations at Big Seminar. J said it was rude how I was name dropping on this blog. I told J I would not mention his name but reply here...I've emailed with everybody I mention here and they are cool with my use of their name. Everybody but Russell Brunson. I don't know if he's cool with this. But everybody else thinks this is fun, healthy and odd. These successful people don't mind having their name mentioned. Yes, this may be an odd blog, but the main thrust is about health.

Of course I throw around the names of folks you might know...you're familiar with their names and I'm attempting to make myself seem safe and accessible through my connections with them. Besides, I owe more to Mark Joyner than I can fit right here. I admire Tellman and Kevin tremendously. I sincerely hope I offend nobody I reference in this blog. If I do, please email and I'll remove your name immediately.

I love publicity. Even bad publicity. It helps sales. <- That one sold 80 books of mine.

Tuesday, April 18, 2006

Two of my HUGE Online Marketing blunders that should make your missteps look like easy-peasy silly errors...

I present these so you might learn from my mistakes.

First, you see that book on the right? I created a website with the help of a lot of friends...Over 500,000 unique visitors came by www.WhatWouldBillHicksSay.com. I created a construct where visitors could create content that became the book that was finally released last week. Why was this such a blunder?
  1. Most notably I didn't create a list. Duh. I just didn't know. I created a buzz machine but without a mechanism to capture a list of friends. I could be using this list to promote the book and help spread Bill's love two-weeks ago when the book came out.
  2. I didn't proof the final galley. They final galley lacked image credits so contributors have their work without their ego properly propped up. My bad.
  3. I sent an email to finalists before the list of contributors was set, so three folks that I told would have essays in print don't and they told their friends and family. Bad karma.
More recently? I didn't lay out what this site was exactly about and how to participate. On the first entry I explain how Mark Joyner purchased me a bottle of Colonix. I shared how Tellman wanted to do this also and invited Kevin Wilke and this buzz began. So, where's my blunder? I'm getting emails asking how readers can participate. Where's the blunder? I didn't spell out exactly what I wanted my readers to do. So, here goes...I don't make a buck off of this sale, not that I'm opposed to making money off of you...they just don't have affiliate links.
It's as easy as
1, 2, 3.

  1. Got to Colonix and order your bottle. Go here and buy now:
    http://www.drnatura.com/colonix_order.php
  2. Email me or Blog on this site that you are in...
    Welcome Sam Heyer and Mark Williams!
  3. On May 1, take Colonix
This will be a day of dumping. Don't plan on operating heavy machinery for extended periods on this day. Thank you for your considerations.

Monday, April 17, 2006

When is Branding Profitable?

Branding is a dirty word to many marketers who have had a bad experience with somebody selling a service or a logo design. I’ve had bad relationships, but I’m not giving up on women. Branding shouldn’t be a bad word just because some salesperson guised as a branding expert sucked at your pocketbook. I’m sorry you got taken for an expensive ride, however, there is a profitable role for branding. In fact, when branding works it is when you make the biggest profits.

Modern consumers suffer from constant overchoice…they have too many products to choose between, everywhere they look. In a supermarket, you’re confronted with 14 different makers of BBQ sauce in 9 different flavors. I never look at all my choices.

Last week I was asked to bring BBQ sauce to a friend’s house. So, I purchased a gourmet BBQ sauce because I wanted to impress his wife…she thinks I’m a wing-nut and a bad influence on her husband. If the BBQ sauce were for my own chicken, I’d start by looking at what’s on sale. But whatever the case is, I start shopping by narrowing my choices.

Studies have shown that people who claim “I always buy what’s on sale or the lowest price item” are liars. Maybe lying is too harsh of a word here…Nobody died because of their reporting error…when their carts were analyzed, 80% of these people had more than half of their cart filled with products that were neither on sale nor the lowest price. An easy explanation is that these folks have a different relationship with the word always than I do…for these folks always means nice to do. But even still, the vast majority of folks making this claim actually choose what’s on sale or the lowest price item less than half the time.

How does this happen? Overchoice. We don’t like to think. We buy what we bought last time. We like some products more than others. Sure, many of us play Soduko, solve crossword puzzles or play video games like Myst, but that’s fun thinking…time we set aside for problem solving. In a supermarket customers aren’t scrutinizing their choices for an optimal score, but for easily getting through the chore of grocery shopping. As marketers this works in our favor and this is where branding comes into profitable play.

We don’t like to think. Why is this important? In most cases, consumers limit their consideration to the products that are familiar in some way. We like what we already know. Further studies have shown that these consumers sometimes literally don’t see products that they aren’t familiar with. When presented with overchoice we only see what we already know.
Part of leveraging branding is presenting yourself consistently, showing customers that you’re already familiar. Why are bad-acting celebrities valuable? They are already familiar. In an attention economy recognition is valuable.

Leverage your recognition; Leverage your desirability. Branding is consistently communicating and delivering what you stand for in a profitable way.

When a customer buys a second product from you…that’s when you have a real relationship and the birth of a profitable brand. Encouraging the second purchase is branding. Thinking in terms of the life-time value of a customer is branding.

Branding is about leveraging your existing equities. “Branding” that doesn’t pay dividends on your return on investment isn’t branding, it’s either incompetence or a scam.

Thank you for your attention and considerations.

Ben Mack
Author, Think Two Products Ahead
"Creating loyalty beyond reason and moving from irreplaceable to irresistible is job #1 for all marketers today. Ben's book will help you get there."
Kevin Roberts, CEO Saatchi & Saatchi Worldwide

Sunday, April 16, 2006

Amy Williams is in. She's down for the Online Marketing Dump. Click on her name and you can hire her and her husband to lead you on bow hunting wild bore or for other extravagant vacation ideas. Amy is developing her speaking skills as lends her Olympic coaching skills to a broader audience than she has previously reached. You want to learn focus and relaxation under extreme conditions, contact Amy at the link above.

Focus is key to success. At Big Seminar Harv Eker discussed to critical role of focus...which brings me to our focus: pooping. Pooping is about getting what not usable out of your system. When we purge our system of what's not potential energy, we are more effective. That's the hypothesis. So far we have seven online marketers ready to test this premise. Are you up for the test? You know the value of testing in order to create best practices, right? How often do you run a test on your self? Join us in 14 days as we test our own bodies and discover if purging our bio-bag makes a difference on our marketing.

Saturday, April 15, 2006


T-Minus 15 Days...Until the ultimate flush and the Greatest Online Marketing Dump in recorded history. Yesterday I received my Colonix kit. You should order now to participate. Dave Lakhani's in.

I asked myself, "How might I feel better on a day-to-day basis?" and Mark Joyner emailed me that he was sending me Colonix. If you scroll down to the first entry, you can see how this idea is spreading.

Somebody recently emailed me asking why I would say yes. I found this peculiar. I remember when I used to be resistant to saying yes. Now, I find I'm resistant to saying no.

As a Bokononist, of course, I would have agreed gaily to go anywhere anyone suggested.
As Bokonon says: "Peculiar travel suggestions are dancing lessons from God."
What Buckminster Fuller described as the human doughnut appears articulated more and more, what we focus on becomes our reality just as we internalize our surroundings. Ready to spend $5? Did you like What The Bleep Do We Know? Then, you'll love this...

What Is The Secret

Thursday, April 13, 2006

Tom Bell & Michael Morgan are IN! We have this to look forward to. I'm not quite sure why somebody would crap on a piece of paper, but from what I've been reading online, a number of people want to see what's been inside their system. Anyway, if you Google online you'll see a number of testamonials about how great this feels. Come join us, see the first entry below to join in this new online movement.

I once strategized to get men to have colonoscopies, an intitiative of the American Cancer Society. My job was to incite men to have a "minimally invasive endoscopic examination." What does that mean? It means you aren't allowed to eat the previous 18 hours, that they give you medicine to dialate your anus so they can stick a scoptic tube-camera up your ass to look at your large colon and the distal part of the small bowel.

Getting men to say yes to a fiber optic camera on a flexible tube being passed through the anus was no easy feat. In the past, ads that showed fatherless kids or other tear jerkers hadn't really worked that well. It was something about not wanting a corded camera being shoved up their ass that most men objected to. And yet, doing this procedure is the only way to get an early detection on a cancer that kills and is often very treatable if detected early. If you are over 50 and have insurance...just go do it.

How did we get men to take action? We didn't advertise to them much...we advertised to the doctors. The message we gave doctors was that we were telling them that if they are over 50 they should have a colonoscopy. We also told the doctors we were goning to be polling their patients to see if they were recommended for a colonscopy, which the Surgeon General says men over 50 should have once.

In a land of HMOs, many doctors are incentivised to keep costs down. This was one way the American Cancer Society was helping with preventative medicine.

Cleaning out your system is thought by many to help prevent colon cancer. So, why not join us and order your detox kit today and come join us for a day of cleansing May 1, 2006.

Wednesday, April 12, 2006

Could Armand Morin actually be country STAR Michael Lee Austin?

I finally found "proof" that Armand Morin is a "NOT" Michael Lee Austin, but the more I research the more I'm convinced...
They're the SAME person.

You will be shocked and amazed, despite their huge efforts to convince you otherwise, this only confirms the rumors.

The rumor has been around for a long time that Armand Morin is Michael Lee Austin. This "proof" only reinforces my hunch, there is a deep, dark hole into which one must dive to dig out this truth.

See this video and let me know what you see...
http://www.michaelleeaustin.com/promo.html

CAN WE TEST THIS?

Best of Success,

Ben "The Dumpster" Mack

What can you make of this...
http://www.michaelleeaustin.com/promo.html
"That may have been the stupidest thing Ben has done in his career..." Words I heard just prior to BBDO Atlanta allowing me to spend more time with my cat Casandra.

Corporate folk often don't have the greatest sense of humor. A single question can raise such a big stir. It's two years later and I just heard the story of me asking the question that got me fired. Somebody else telling the story to me, not knowing who I am or my side of the story...
For the record
, there is NO WAY that question was the stupidest thing I've done in my career. I've done far stupider things.

This BLOG may be the stupidest thing I've done so far...maybe after not-investing $10,000 when Google sent out that one email looking for early investors. What would that be worth now? $23,000,000 I recently read. Real smart there, Ben.

You gotta give me that NOT investing in Google's first offering to friends of the program was way stupider than ANY QUESTION, even if it did get me fired from a Senior Vice President, Brand Strategy Director working on Cingular.

With this blog, I risk alienating myself from the community I hope to join. And that might cost me more than the $23 mil I left on the table by not investing $10k when Google asked. Did I just hear somebody say "yeah, right?" Then, they don't know their Online Marketing history very well to comprehend the scope of possibility just now becoming mainstream knowledge.

Yesterday, I included a few sentences in my post from a private email. I viewed it as innocuous and that's irrelevant...THE LINES WERE FROM A PRIVATE EMAIL. I get it now. I pulled out the quote. I move on, damn I hope I didn't crap all over this project.

What am I doing here? Is this a meaningless, self-expression rant/blog like I had last summer when I met some of you at the Joyner/Halbert Fusion seminar in Miami and I blogged about covering Jeff Lloyd's Baja 500 race and being dragged through the brothels of Ensenada, Mexico? No.
This blog is about MONEY. About making MORE money.

What's the damn question that got me fired?

This was in 2003 the day before Cingular was going to announce the new partnership with
AOL Instant Messanger on the handset. The Chief Marketing Officer was doing a dress rehearsal of what he was going to say to the media the next day. We had a room full of 100 marketers and he gave his spiel and typed into the computer a message to be sent to the handset. Imagine a stage with two HUGE projection TV screens. One image from the computer that sent the IM (instant message) and the other of the screen of the wireless handset, what normal people called a phone.

The CMO hit send on the computer...

nothing happened


Still nothing happened

More time went by and yet the handset screen was blank. Nothing was happening. We're talking eight seconds by this point which might not seem like a tremendous amount of time, but in a room with expectation, eyes glued to HUGE MONITORS it felt like...

NOTHING WAS HAPPENING

Twelve seconds have gone by and still NOTHING!

The words I heard come out of my mouth were:

"Are we still going to call it Instant Messenger?"

The crowd cracked up, laughing very hard. The
CMO sneered. I heard the president of BBDO turn to by boss, an EVP and say, "That may have been the stupidest thing Ben has done in his career..."

Well it wasn't. Not investing in Google when I had the opportunity was far stupider. My biggest mistakes in business have been a lack of action. Doing stuff has been respected by people I admire. That's why I'm creating this blog.

Mark said he was sending me a bottle of Colinix. I said I would blog about my experience. A few folks I really admire at Big Seminar said they wanted to do it also. Doing something as a group creates a support network. If you are doing what the group is doing you are entrained with that group.

I'm tired of making webpages that create a stir online and make me no money. I just signed up for Google AdSense. If I had that up when I was running WhatWouldBillHicksSay.com I would have garnered a modicum of $$$, and perhaps the wrath of the Bill Hicks estate. However, there is no excuse I have for not having collected email addresses from those that visited the site.

If you want to read about these antics, that's welcomed. If you want to participate...GREAT! Please buy Colinx and plan on beginning May 1, 2006. There will be some damn smart marketers joining us, and you know what, these guys have a sense of humor.
This may just be the crappiest offer on the entire Internet.

Tuesday, April 11, 2006

Mark Joyner offered to send me a free bottle of Colonix if I wouldtake iT and follow his instructions. I couldn't say yes fast enough. Mark Joyner is credited with creating more millionaires then anybody else I've spent time with besides Mr. Munger.
(begin by May 1st to get special priveledges)

Without further ado...

Welcome to the first Online Marketing Dump.

This is an experiment. Testing is the backbone to sustained efficacy in a
changing environment. Will detoxing my body change me?

I was going to do this on my own...but on Sunday after
Armand Morin's fabulous Big Seminar, I was poisoning my body with
alcohol and mentioned to Tellman Knudson about Mark Joyner's offer.
Tellman said he was in...I offered to buy his since Mark was buying mine...

Tellman asked Kevin Wilke if he was in. Yes, came the reply.
Tellman asked Russell Brunson...Yes. Sam Heyer? Yes.

We started inviting more people to participate...

You GOT invited. You are reading this blog. Inviting yourself is fine. This blog is a way for you to become part of the action and track how it goes for you.

Please notice the Colonix link above is NOT an AFFILIATE LINK. This blog isn't that kind of marketing. Yes, I'm a marketer. Yes, I hope to sell you something...not just one-thing, two-things, but a lifetime of products that makes you happier, healthier, content and self-expressed.

This blog is about testing a detox system. We will get more details as the time gets closer...but right now, you need to BUY TWO BOTTLES of Colinix. Why two? Because you are going to give one to a friend so you have a dumping partner.

Do you have somebody you love that irked you recently? Is there something festering? What better way to cleanse your relationship than to share a Colonix?

Have you ever wanted to do something with up-and-coming Legendary Marketers like Tellman Knudson, Kevin Wilke and Russell Brunson...Yes. Do you know what they all have in common? They say yes when Mark Joyner invites them in to a project.

If you order Colonix, send me an email and I'll invite you to become a blogger on this blogging forum. Can you see the value in demonstrating to Mark Joyner that you can follow instructions? That doesn't matter...what matters is your health.

If you participate in this project and cleanse your self, you will feel better and function better. That's where this becomes an experiemnt...If you participate we'll want you to track your results...Look, you can order the Colonix and not go public and just read our experiences and post comments...Or, you can get involved at the next level. You can create a public document testifying what you are doing and how the detox is going.

Here's the catch, you have to be willing to be honest. Online marketing requires integrity for sustained effectiveness. You are only allowed into being a co-blogger if you are willing to commit to being honest in your posts.

Also, you must commit to learn to use the back-page function of blogging so only your first four sentences show up on the home-page of this blog.

This blog is based on the value of an attention economy. Come play with us. You are one of our kind.