Tuesday, April 18, 2006

Two of my HUGE Online Marketing blunders that should make your missteps look like easy-peasy silly errors...

I present these so you might learn from my mistakes.

First, you see that book on the right? I created a website with the help of a lot of friends...Over 500,000 unique visitors came by www.WhatWouldBillHicksSay.com. I created a construct where visitors could create content that became the book that was finally released last week. Why was this such a blunder?
  1. Most notably I didn't create a list. Duh. I just didn't know. I created a buzz machine but without a mechanism to capture a list of friends. I could be using this list to promote the book and help spread Bill's love two-weeks ago when the book came out.
  2. I didn't proof the final galley. They final galley lacked image credits so contributors have their work without their ego properly propped up. My bad.
  3. I sent an email to finalists before the list of contributors was set, so three folks that I told would have essays in print don't and they told their friends and family. Bad karma.
More recently? I didn't lay out what this site was exactly about and how to participate. On the first entry I explain how Mark Joyner purchased me a bottle of Colonix. I shared how Tellman wanted to do this also and invited Kevin Wilke and this buzz began. So, where's my blunder? I'm getting emails asking how readers can participate. Where's the blunder? I didn't spell out exactly what I wanted my readers to do. So, here goes...I don't make a buck off of this sale, not that I'm opposed to making money off of you...they just don't have affiliate links.
It's as easy as
1, 2, 3.

  1. Got to Colonix and order your bottle. Go here and buy now:
    http://www.drnatura.com/colonix_order.php
  2. Email me or Blog on this site that you are in...
    Welcome Sam Heyer and Mark Williams!
  3. On May 1, take Colonix
This will be a day of dumping. Don't plan on operating heavy machinery for extended periods on this day. Thank you for your considerations.

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