Edward Bernays Is the father of modern advertising. His seminal book has a controversial title...controversial today, but not when it was published 90 years ago, Propaganda.
Why care? Edward Bernays made it okay for women to smoke, invented product placement and made billions of dollars for banks.
How did Edward Bernays do so much? His uncle was Sigmond Freud... Bernays leveraged Freud's ideas for business. In fact, Edward Bernays popularized the ideas of Freud in order to sell Freud's books.
Watch a documentary on Bernays here:
http://www.archive.org/details
posted by Ben Mack at 9:44 PM
1 Comments:
"Century Of The Self" is a great Doc Ben. Another is "Power of Nightmares" by the same guy, Adam Curtis.
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