Sources of Learning: Articles & Publications
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Bachman, Katy. “BrivicBriggs Media.” Media Plan of the Year. June 2002: SR30-SR32
Bennett, Ken. “A few fundamentals can make radio ads stick.” Bizjournals.com. April 2000.
Bergman, Joan. “Radio: How to do it successfully.” Retail Ad Week. March/April 1995: 16-19
Brokaw, Leslie. “Living Up and Down the Dial.” INC Magazine. March 2003: 47-48
Cebrzynski, Gregg. “An ad really comes to life when it’s all in the mind.” Nation’s Restaurant News. May 1998: 22
Hedden, Jenny. “Sound Solutions: Radio puts you on the same wavelength as your customers.” Restaurants USA (National Restaurant Association). January 1996: 15-18
Herschell, Gordon Lewis. “How to Write Winning Radio Copy.” On the Art of Writing Copy. 2000: 231-241
“Hints for Effective Radio Advertising.” Retail Ad World. July 1999
Kapler, Robert. “No.13 Northwestern Mutual: Famed CBS radioman lends his voice to the quiet company.” FSM. January/February 2000: 26
Kattleman, Terry. “TalkIN’ Radio.” Creativity. May 1995: 18-20
Khan, Mickey Alam. “Radio Ads Spark Sales At California Dairy Site.” DM News. March 2003: 19-20
Miller, Darryl W. & Lawrence J. Marks. “Mental Imagery and Sound Effects in Radio Commercials.” Journal of Advertising. December 1992: 83-93
Murray & Neil Raphael. “Use your imagination… Use radio.” Progressive Grocer. July 1993: 13
Petrozzello, Donna. “The art of making radio spots sing.” Broadcasting & Cable. February 1996: 43-44
“Radio Advertising Used by Telecom Cos.” Radio Marketing Bureau Information. July 2003
Radio Ad Effectiveness Lab (RAEL) Research Compendium. February 2002.
Schulberg, Bob. “Creativity: Process and Product.” Radio Advertising: The Authoritative Handbook. January 1996: 109-128
Trout, Jack & Steve Rivkin. “Minds Work by Ear.” The New Positioning: The Latest on the World’s #1 Business Strategy. 1996: 101-109
Weinberger, Marc G. & Campbell, Leland & Brody, Beth. Effective Radio Advertising. 1994
Wes, Bill & Jim Conlan. Radio Advertising 101.5. 1999