Sources of Learning: Articles & Publications
http://BenMackLive.com
Bachman, Katy. “BrivicBriggs Media.” Media Plan of the Year. June 2002: SR30-SR32
Bennett, Ken. “A few fundamentals can make radio ads stick.” Bizjournals.com. April 2000.
Bergman, Joan. “Radio: How to do it successfully.” Retail Ad Week. March/April 1995: 16-19
Brokaw, Leslie. “Living Up and Down the Dial.” INC Magazine. March 2003: 47-48
Cebrzynski, Gregg. “An ad really comes to life when it’s all in the mind.” Nation’s Restaurant News. May 1998: 22
Hedden, Jenny. “Sound Solutions: Radio puts you on the same wavelength as your customers.” Restaurants USA (National Restaurant Association). January 1996: 15-18
Herschell, Gordon Lewis. “How to Write Winning Radio Copy.” On the Art of Writing Copy. 2000: 231-241
“Hints for Effective Radio Advertising.” Retail Ad World. July 1999
Kapler, Robert. “No.13 Northwestern Mutual: Famed CBS radioman lends his voice to the quiet company.” FSM. January/February 2000: 26
Kattleman, Terry. “TalkIN’ Radio.” Creativity. May 1995: 18-20
Khan, Mickey Alam. “Radio Ads Spark Sales At California Dairy Site.” DM News. March 2003: 19-20
Miller, Darryl W. & Lawrence J. Marks. “Mental Imagery and Sound Effects in Radio Commercials.” Journal of Advertising. December 1992: 83-93
Murray & Neil Raphael. “Use your imagination… Use radio.” Progressive Grocer. July 1993: 13
Petrozzello, Donna. “The art of making radio spots sing.” Broadcasting & Cable. February 1996: 43-44
“Radio Advertising Used by Telecom Cos.” Radio Marketing Bureau Information. July 2003
Radio Ad Effectiveness Lab (RAEL) Research Compendium. February 2002.
Schulberg, Bob. “Creativity: Process and Product.” Radio Advertising: The Authoritative Handbook. January 1996: 109-128
Trout, Jack & Steve Rivkin. “Minds Work by Ear.” The New Positioning: The Latest on the World’s #1 Business Strategy. 1996: 101-109
Weinberger, Marc G. & Campbell, Leland & Brody, Beth. Effective Radio Advertising. 1994
Wes, Bill & Jim Conlan. Radio Advertising 101.5. 1999

And boy, it was hard to find people to eat 23 with while the Age of Nixon rolled on.



...

You couldn't invent someone like Carl Lazlo. He was a... he was one of a kind. He was a mutant. A real heavyweight water buffalo type... who could chew his way through a concrete wall and spit out the other side covered with lime and chalk and look good in doing it.

Will you help me welcome...

allan forrest smith

depending on how we ask him depends on whether or not he comes.

i truly believe my generation is key.

The prodigy 9 year old preacher was wearing a Tshirt with this image...